Remote Social Media Strategist – Personal Brand Growth

Cyber Staff; Northern (KY); Hybrid; USD 45,000 - 75,000; Full time

Benefits offered by this job

Fully remote position

Flexible working hours

Performance-based bonus

Career development

Paid vacation and sick leave

Job summary

Cyber Staff is seeking a mid-level to senior Social Media Marketing Specialist to drive growth for creator accounts across Instagram and TikTok. This fully remote role offers flexible hours and requires 1-2+ years of experience, with a focus on personal branding and short-form content.

You will plan and execute strategies, produce and edit Reels and short videos, manage Meta Ads campaigns, analyze results, and collaborate with leadership to sustain compelling personal brands in a fast-growing,

Qualifications

• 1-2+ years of professional experience in social media marketing.
• Proven track record managing personal brands or creator accounts.
• In-depth knowledge of Instagram and TikTok platform dynamics.
• Proficient in creating and editing short-form video content.
• Practical experience with Meta Ads and Facebook Business Manager.
• Exceptional understanding of current social media trends and viral content strategies.
• English proficiency (C1+); fluency in German is required for one specific position.

Responsibilities

• Develop and execute comprehensive social media strategies for various creators.
• Manage end-to-end content production, including calendars, scriptwriting, ideation, and video sourcing.
• Produce and edit high-impact Instagram Reels and TikTok content.
• Oversee paid advertising campaigns via Meta Ads/Facebook Business Manager.
• Analyze campaign performance metrics to optimize reach and virality.
• Collaborate closely with marketing leadership and external stakeholders.
• Maintain cohesive and effective personal branding across all digital platforms.

Skills

Instagram & TikTok dynamics

Short-form video creation/editing

Meta Ads / Facebook Business Manager

Data-driven strategy

Social media marketing

English proficiency (C1+)

German language proficiency

Remote work independence

Tools

Social media analytics tools

Job description

Cyber Staff is seeking a mid-level to senior Social Media Marketing Specialist to drive growth for creator accounts across Instagram and TikTok. This fully remote role offers flexible hours and requires 1-2+ years of experience, with a focus on personal branding and short-form content.

You will plan and execute strategies, produce and edit Reels and short videos, manage Meta Ads campaigns, analyze results, and collaborate with leadership to sustain compelling personal brands in a fast-growing,