Remote SEO Specialist: Local Growth & Backlinks

Based Agency; United States; Remote; USD 65,000 - 110,000; Full time

Benefits offered by this job

Fully remote

Professional growth & mentorship

Latest tools access

Performance incentives

Paid time off

Job summary

Based Agency is seeking a skilled and creative SEO Specialist with proven experience in driving organic growth through on-site and off-site strategies. You will excel at outreach for backlinks, guest posting, and collaboration, with a strong foundation in technical and authority-building SEO.

Local SEO experience is a major plus, but not required. The ideal candidate has 3+ years of hands-on SEO, 2+ years in marketing, and strong English writing skills.

Qualifications

• Minimum 3 years of hands-on SEO experience (agency or fast-paced in-house environment preferred).
• At least 2 years of overall marketing experience.
• Proven outreach and link building experience including guest posting, identifying prospects, and building lasting relationships.
• Strong expertise in both on-site and off-site SEO tactics.
• Experience with key SEO and analytics tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console).
• Excellent English writing and communication skills, with persuasiveness in outreach and collaboration.

Responsibilities

• Develop, implement, and manage effective SEO strategies for a portfolio of local, service-based business clients.
• Conduct outreach campaigns to secure high-quality backlinks through guest posting, niche edits, partnerships, and content collaboration.
• Perform detailed site audits; provide actionable recommendations for technical SEO, site structure, and on-page content improvements.
• Optimize web pages for improved rankings including meta tags, headings, schema markup, internal linking, and page speed.
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or similar platforms.
• Stay up to date with algorithm changes and emerging best practices to maintain and grow client rankings.
• Collaborate with content teams to guide editorial strategy and ensure all content is search-optimized.
• Manage off-site SEO projects, analyze backlink profiles, and disavow toxic links as necessary.
• If experienced, optimize and manage Local SEO efforts (Google Business Profile, citations, local link building) for select clients.
• Communicate strategies, action items, and performance to both internal teams and clients.

Skills

SEO

Link building

Outreach

Technical SEO

Content collaboration

Analytics

English writing

Tools

Ahrefs

SEMrush

Moz

Screaming Frog

Google Analytics

Google Search Console

Job description

Based Agency is seeking a skilled and creative SEO Specialist with proven experience in driving organic growth through on-site and off-site strategies. You will excel at outreach for backlinks, guest posting, and collaboration, with a strong foundation in technical and authority-building SEO.

Local SEO experience is a major plus, but not required. The ideal candidate has 3+ years of hands-on SEO, 2+ years in marketing, and strong English writing skills.