Remote: Senior Segment Marketing Lead, Nursing & Consumer

AMA Las Vegas; Denver, Northern (CO, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental and Vision insurance

HSA and FSA options

Employer-paid life insurance

Remote work

Job summary

AORN seeks a Sr Manager, Segment Marketing - Nursing and Consumer Products to lead audience-focused marketing strategies across Membership, Publications, EXPO, events, and consumer offerings. You will leverage data, segmentation, and cross-functional collaboration to drive awareness, engagement, and revenue.

The role is remote with headquarters in Denver, CO, offering opportunities to mentor a marketing team and shape strategies that connect perioperative professionals with essential resources.

Qualifications

• Bachelor's degree in marketing, business, communications, healthcare administration or related field.
• Minimum of 8 years of progressive marketing experience with responsibility for product marketing, segment marketing, audience marketing, or go-to-market strategy.
• Minimum of 5 years of B2C product marketing experience driving customer acquisition, engagement, retention, and revenue growth.
• Demonstrated experience developing customer segmentation, positioning, messaging, and lifecycle marketing strategies.
• Minimum of 3 years of experience managing a team.

Responsibilities

• Lead the segment marketing strategy for Nursing and Consumer Products portfolio, including Membership, EXPO, publications, and other B2C offerings.
• Develop audience segmentation, personas, messaging, and value propositions that drive engagement, lead generation, and revenue growth.
• Translate market, member, and customer insights into effective go-to-market strategies and customer experiences.
• Plan and execute integrated, multi-channel marketing campaigns that support acquisition, retention, renewal, and re-engagement objectives.
• Partner with cross-functional leaders to align marketing initiatives, product positioning, and growth strategies with organizational goals.
• Leverage data, analytics, and market intelligence to evaluate performance, optimize campaigns, and identify new opportunities.
• Oversee the development and quality of marketing assets, content, sales enablement materials, and customer-facing communications.
• Monitor and report on key performance indicators, providing strategic recommendations to drive business results.
• Lead, develop, and mentor marketing team members while managing priorities, resources, and project delivery.
• Foster strong partnerships across Membership, Education, Events, Sales, Advocacy, and other teams to advance AORN's mission.

Skills

Audience marketing

Segment marketing

Go-to-market strategy

Leadership

Cross-functional collaboration

Data-driven marketing

Content marketing

Education

Bachelor's degree in marketing, business, communications, healthcare administration or related field

Tools

CMS

CRM

Marketing automation

Paid media

Analytics

Job description

AORN seeks a Sr Manager, Segment Marketing - Nursing and Consumer Products to lead audience-focused marketing strategies across Membership, Publications, EXPO, events, and consumer offerings. You will leverage data, segmentation, and cross-functional collaboration to drive awareness, engagement, and revenue.

The role is remote with headquarters in Denver, CO, offering opportunities to mentor a marketing team and shape strategies that connect perioperative professionals with essential resources.