Remote Senior Product Marketing Manager, Certifications

U.S. Green Building Council; Washington (District of Columbia); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation

401(k) with employer matching

Professional development reimbursement

Healthcare plan via Cigna (USGBC pays

PTO + holidays

Renewal leave after 7 years

Job summary

U.S. Green Building Council is seeking a Senior Product Marketing Manager, Certifications, to lead end-to-end product marketing, defining positioning and GTM strategy.

You'll enable global sales launches with core assets, build buyer personas, and run campaigns to drive revenue growth. You'll report to the VP, Product Marketing in a collaborative, cross-functional team, translating USGBC and GBCI offerings into clear, differentiated value for a global real estate audience pursuing green building

Qualifications

• 6+ years of product marketing experience.
• Bachelor’s degree; MBA or advanced degree is a plus.
• Experience in global product marketing and GTM.

Responsibilities

• Architect messaging and strategy for cohesive GTM narratives.
• Develop sales enablement assets for global teams.
• Execute end-to-end global product launches and assets.
• Define buyer personas and regional messaging.
• Transform market insights into product strategy.
• Drive marketing campaigns for acquisition, growth, retention, and advocacy.

Skills

Client-side experience

Enterprise product marketing

Market analytics & data modeling

Cross-functional alignment

Strategic thinking

Strong communication skills

Mission-driven (USGBC/GBCI)

Education

Bachelor’s degree

MBA or advanced degree

Tools

Salesforce

Google Analytics

Looker

Asana

Smartsheet

Jira

Figma

Canva

Notion

Microsoft 365

Job description

U.S. Green Building Council is seeking a Senior Product Marketing Manager, Certifications, to lead end-to-end product marketing, defining positioning and GTM strategy.

You'll enable global sales launches with core assets, build buyer personas, and run campaigns to drive revenue growth. You'll report to the VP, Product Marketing in a collaborative, cross-functional team, translating USGBC and GBCI offerings into clear, differentiated value for a global real estate audience pursuing green building