Remote Senior BI & Growth Analytics Lead

PeopleFinders; United States; On-site; USD 110,000 - 120,000; Full time

Job summary

PeopleFinders is seeking a Senior BI & Marketing Analyst to turn data into timely, accurate reporting and actionable insight, with a focus on performance marketing. You’ll partner with marketing leadership and personally execute analysis, reporting, and dashboard development using our BI stack to deliver decisive insights.

You will collaborate with cross-functional teams, advance subscription‑funnel analytics, and present findings to executives.

Qualifications

• 3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role.
• Strong SQL skills, with experience querying and aggregating large datasets from multiple sources; experience with cloud data warehouses (Snowflake preferred).
• Hands-on experience building dashboards and automated reporting in a modern BI platform; Domo experience strongly preferred (Power BI, Tableau, or Looker also relevant).
• Advanced Excel skills, including complex functions, pivot tables, and linked, multi-source workbooks.
• Demonstrated ability to ramp quickly on a new business, industry, and unfamiliar datasets — investigating, mastering, and documenting them with minimal guidance.
• Ability to operate at both altitudes: shape analytics priorities with leadership, then personally deliver the work end to end.
• Strong communication skills — able to present complex quantitative findings in a simple, intuitive format to executive audiences.
• Self-starter with high standards for quality, performance, and accuracy.

Responsibilities

• Analyze customer acquisition performance across paid search, display, affiliate, and organic channels — spend efficiency, conversion rates, cost per acquisition, and cost per subscriber — and recommend optimizations to the performance marketing team.
• Build and maintain reporting on subscription funnel economics: trial starts, trial-to-paid conversion, rebill/retention, churn, and customer lifetime value by channel and campaign.
• Analyze A/B and pricing test results to guide decisions on page content, UX, offers, and pricing.
• Investigate anomalies in traffic, conversion, and revenue data; distinguish real business changes from tracking or attribution artifacts before findings reach stakeholders.
• Retrieve and aggregate data from multiple sources into clear, actionable reporting for stakeholders at all levels.
• Design, build, and maintain automated dashboards and reporting solutions in our BI platform (Domo), migrating existing manual and legacy reporting into governed, automated pipelines.
• Automate and optimize existing manual data workflows, reducing time-to-insight and error risk.
• Partner with leadership to define key metrics, KPIs, and dashboards that measure business performance; maintain clear metric definitions and a single source of truth.

Skills

SQL

BI analytics

Excel

Data visualization

Communication

Self-starter

Executive presentation

Education

Bachelor's or Master's degree in a relevant field

Tools

Domo

Power BI

Tableau

Looker

Snowflake

GA4

Job description

PeopleFinders is seeking a Senior BI & Marketing Analyst to turn data into timely, accurate reporting and actionable insight, with a focus on performance marketing. You’ll partner with marketing leadership and personally execute analysis, reporting, and dashboard development using our BI stack to deliver decisive insights.

You will collaborate with cross-functional teams, advance subscription‑funnel analytics, and present findings to executives.