Remote Product Marketing Lead, Intelligence Center X

Siemens; Montpelier (VT); Remote; USD 124,000 - 223,000; Full time

Job summary

Siemens Digital Industries Software seeks a Product Marketing Lead for Intelligence Center X to define portfolio narratives and drive integrated go-to-market strategy across Mendix, Graph Studio, AI Studio, and ontologies. You will translate complex AI and data capabilities into customer value and align stakeholders in a matrixed organization.

The role demands deep product marketing expertise, executive presence, and the ability to simplify technical concepts for diverse audiences while shaping

Qualifications

• 12+ years of progressive experience in product/portfolio marketing or related function.
• Experience marketing enterprise software, AI, data platforms, or related technical products.
• Proven ability to develop portfolio-level positioning and go-to-market strategies.

Responsibilities

• Develop the Portfolio Narrative: Define and communicate how the Intelligence Center X portfolio enables meaningful customer and business outcomes.
• Build Messaging Architecture and Market Positioning: Create a scalable messaging framework and resonant value propositions for diverse audiences.
• Drive Cross-Functional Go-to-Market Alignment: Partner with Product Marketing Managers to craft integrated stories and launch strategies across functions.
• Support Strategic Growth Initiatives: Guide portfolio positioning, opportunities, and executive-level messaging decisions.
• Continuously refine the portfolio narrative based on market trends and customer feedback.

Job description

Siemens Digital Industries Software seeks a Product Marketing Lead for Intelligence Center X to define portfolio narratives and drive integrated go-to-market strategy across Mendix, Graph Studio, AI Studio, and ontologies. You will translate complex AI and data capabilities into customer value and align stakeholders in a matrixed organization.

The role demands deep product marketing expertise, executive presence, and the ability to simplify technical concepts for diverse audiences while shaping