Remote Paid Media Strategy Lead

Blacksmith Agency LLC; Denver (CO); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Blacksmith Agency in Denver provides hybrid strategy and operations leadership for paid search, paid social, SEO and conversion optimisation across a diverse client base. You will join sales calls to shape scope, oversee internal and external specialists, and build performance roadmaps to ensure campaigns deliver measurable outcomes.

This senior role blends analytical depth, strategic thinking and execution oversight, with a focus on results and continual improvement across multi-channel

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, GSC and keyword research tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Proven track record overseeing execution teams and delivering quality.
• Sharp analytical skills and fast issue diagnosis.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

Paid media

Multi-channel strategy

Client leadership

Analytics

Google Ads

GA4

SEO basics

CRO

Tools

GA4

Google Ads

Google Search Console

Job description

Blacksmith Agency in Denver provides hybrid strategy and operations leadership for paid search, paid social, SEO and conversion optimisation across a diverse client base. You will join sales calls to shape scope, oversee internal and external specialists, and build performance roadmaps to ensure campaigns deliver measurable outcomes.

This senior role blends analytical depth, strategic thinking and execution oversight, with a focus on results and continual improvement across multi-channel