Remote Medicare Content Marketing Lead

Healthpilot Technologies LLC; Nashville (TN); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid maternity and paternity leave

401k program with company match

Job summary

Healthpilot is seeking a Content Marketing Manager to lead omni-channel content strategy for Medicare shoppers in a remote setting. You will craft trusted, plain-language messaging, build a centralized library, and partner with product marketing to align on buyer personas and journeys across channels.

Youll own content performance, optimize for engagement and conversions, ensure clarity for seniors, and collaborate with Growth to accelerate growth while maintaining compliance and brand integrity.

Qualifications

• 3–5+ years of content marketing experience, preferably in B2C.
• Exceptional writing and editing skills; able to simplify complex topics.
• Understanding of SEO, keyword research, and content analytics tools.

Responsibilities

• Develop and execute a content marketing strategy aligned with goals.
• Build an omni-channel messaging library and lifecycle communications.
• Create and optimize messaging for paid, email, SMS, PPC, and more; include A/B testing.
• Build a messaging playbook across customer journey stages.
• Collaborate with product marketing to map buyer personas and journeys.
• Track content performance metrics and optimize using data insights.
• Ensure content is clear, compliant, and senior-friendly.

Skills

Content marketing

Writing & editing

SEO & analytics

Multi-channel campaigns

Cross-functional collaboration

Tools

Google Analytics

Bing Webmaster Tools

Job description

Healthpilot is seeking a Content Marketing Manager to lead omni-channel content strategy for Medicare shoppers in a remote setting. You will craft trusted, plain-language messaging, build a centralized library, and partner with product marketing to align on buyer personas and journeys across channels.

Youll own content performance, optimize for engagement and conversions, ensure clarity for seniors, and collaborate with Growth to accelerate growth while maintaining compliance and brand integrity.