Remote Marketing Data Analyst — B2B Campaign Analytics

Sotalent; United States; Remote; USD 56,000 - 67,000; Full time

Benefits offered by this job

Remote-friendly hours

Professional development fund

Medical benefits

Company laptop

Internet allowance

Summer Fridays

Paid parental leave

401(k) match

Holiday closure

Job summary

Sotalent is seeking an early-career Marketing Data Analyst to support reporting and analytics for B2B campaigns. The role focuses on collecting and preparing data, maintaining dashboards, and ensuring tracking accuracy across digital marketing, CRM, and campaign platforms.

You will work remotely in the US or Canada with ET working hours, collaborating with internal teams to define KPIs and reporting requirements, while leveraging AI tools to enhance data workflows.

Qualifications

• Advanced Microsoft Excel skills: formulas, XLOOKUP/VLOOKUP, PivotTables, data formatting.
• Recent graduate or early-career with internships/projects welcome.
• Strong attention to detail and data quality understanding.
• Able to work with structured data, identify inconsistencies and document issues.
• Strong written and verbal communication skills.

Responsibilities

• Collect data from web analytics, paid media, CRM and marketing automation platforms.
• Clean, validate and prepare datasets using Excel and approved tools.
• Identify missing data, duplicates, and reporting errors.
• Maintain dashboards by refreshing data and checking calculations.
• Support creation and QA of dashboards, charts, tables and presentations.
• Assist with website tracking QA: tags, conversion events, URLs.
• Coordinate with teams to confirm data sources and KPI definitions.
• Support recurring and ad hoc reporting requests and analytics projects.
• Use AI tools to support data preparation, following privacy requirements.

Skills

Excel mastery

Data analysis

Communication

Time management

Education

Bachelor's degree in Analytics or related field

Tools

SQL

GA4

Looker/Looker Studio

PowerPoint

Google Ads / Campaign tools

Job description

Sotalent is seeking an early-career Marketing Data Analyst to support reporting and analytics for B2B campaigns. The role focuses on collecting and preparing data, maintaining dashboards, and ensuring tracking accuracy across digital marketing, CRM, and campaign platforms.

You will work remotely in the US or Canada with ET working hours, collaborating with internal teams to define KPIs and reporting requirements, while leveraging AI tools to enhance data workflows.