Remote Insights Analyst: Data & Tagging Implementation

RadioJobs; Washington (District of Columbia); Hybrid; USD 91,000 - 98,000; Full time

Benefits offered by this job

NPR Benefits

Remote-permitted work options

Job summary

NPR is seeking an Insights Analyst to build a leaner, audience-centric, data-driven app strategy across NPR and partner stations. You’ll own hands-on SQL against large data, create measurement plans, implement analytics tags, and develop dashboards to inform product decisions.

Working with product, newsroom, and member stations, you’ll drive insights to expand weekly audiences, boost listening hours, and deepen daily habits, reporting to the Audience Insights Director, Digital Insights.

Qualifications

• 2+ years of hands-on SQL experience with relational databases and data warehouses.
• Experience querying large raw datasets (GA4 exports) and unnesting arrays.
• 2+ years in app & digital analytics, including event tracking lifecycles.
• 2+ years of tagging via Google Tag Manager and QA validation.
• Experience building Looker dashboards and advanced spreadsheet modeling.
• Ability to translate stakeholder needs into data infrastructure plans.

Responsibilities

• Write, optimize, and streamline complex SQL queries across datasets.
• Develop measurement plans and QC tagging for NPR platforms using GTM.
• Maintain scheduled queries, data summaries, and automated reporting.
• Design and maintain interactive dashboards (Looker) for stakeholders.
• Extract user behavior insights to inform product optimization.
• Troubleshoot data discrepancies and document analytics standards.
• Collaborate with product, editorial, and engineering teams on measurements.

Skills

Advanced SQL

Raw data querying

Tagging & analytics implementation

Data visualization & storytelling

Cross-functional alignment

Analytical problem-solving

Tools

BigQuery

Dataform

Looker

Google Tag Manager

Firebase

GA4

Job description

NPR is seeking an Insights Analyst to build a leaner, audience-centric, data-driven app strategy across NPR and partner stations. You’ll own hands-on SQL against large data, create measurement plans, implement analytics tags, and develop dashboards to inform product decisions.

Working with product, newsroom, and member stations, you’ll drive insights to expand weekly audiences, boost listening hours, and deepen daily habits, reporting to the Audience Insights Director, Digital Insights.