Remote-First Senior CRM & Lifecycle Manager - Global

Coinbase, Inc.; Dover (DE); Remote; USD 157,000 - 165,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k)

Job summary

Coinbase, Inc. is seeking a CRM & Lifecycle Manager II to join the Growth Marketing team within Marketing and lead how Coinbase engages and retains millions of users through lifecycle campaigns at global scale.

This role will cover email, push, in-app, and SMS to onboard, engage, and retain users. You will define lifecycle strategies across high-impact segments, lead cross-functional initiatives with Product, Data Science, and regional teams, and set the standard for measurement and optimization

Qualifications

• 6+ years in CRM or Lifecycle Marketing with multi-channel ownership.
• Proven track record across multiple markets.
• Experience with Braze/Iterable including segmentation and journey orchestration.
• Cross-functional leadership with Product, Engineering, regional teams.
• SQL for audience segmentation and campaign analysis.
• Responsible use of generative AI with human oversight.

Responsibilities

• Own lifecycle strategy for onboarding, engagement, and retention.
• Lead end-to-end planning and execution of multi-channel campaigns across countries.
• Partner with Product, Product Marketing, Data Science, and regional stakeholders.
• Drive the CRM measurement framework with KPIs and reporting.
• Identify gaps and design plans using A/B testing and ML targeting.

Skills

Lifecycle marketing

CRM strategy

Multi-channel campaigns

Cross-functional collaboration

SQL

Tools

Braze

Iterable

Job description

Coinbase, Inc. is seeking a CRM & Lifecycle Manager II to join the Growth Marketing team within Marketing and lead how Coinbase engages and retains millions of users through lifecycle campaigns at global scale.

This role will cover email, push, in-app, and SMS to onboard, engage, and retain users. You will define lifecycle strategies across high-impact segments, lead cross-functional initiatives with Product, Data Science, and regional teams, and set the standard for measurement and optimization