Remote Director, CRM - Zales & Banter

Signet Jewelers Limited; Akron (OH); Remote; USD 120,000 - 180,000; Full time

Job summary

Signet Jewelers Limited in the United States seeks a Director, CRM - Style Brands to lead end-to-end CRM campaigns for Zales, Zales Outlet, and Banter. You will translate marketing priorities into targeted email and SMS programs, and drive engagement across foundational, triggered, and macro-segmented communications.

The role requires 10+ years in marketing with strong leadership, data-driven decision making, and experience with CRM tools.

Qualifications

• Bachelor's or master's degree in marketing or related field.
• 10+ years in marketing with CRM focus.
• Proven ability to lead cross-functional teams.
• Experience in retail marketing is preferred.

Responsibilities

• Lead CRM for Brand groups; develop strategy for email and SMS campaigns.
• Collaborate with managers to develop marketing campaigns with delivery plans and measurement.
• Use insights to inform broader marketing strategies and product enhancements.
• Partner with CDP and Ecom teams to define enhancements for integrated marketing plans.
• Monitor marketing performance and optimize campaigns based on results.
• Perform additional duties and projects as assigned.

Skills

CRM marketing

Marketing automation

Data-driven marketing

Leadership

Cross-functional collaboration

Segmentation strategy

A/B testing

SMS marketing

Education

Bachelor's or Master's in Marketing

Tools

CRM tools

CDP platforms

Marketing automation platforms

Analytics tools

Job description

We have many opportunities available on our other career site pages. Click here to link to our careers page! Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People - and the love their actions inspire - are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us!

The Director, CRM - Style Brands, will work closely with the other CRM Brand Family Directors to share learnings and best practices. Via the CRM Manager direct reports, you will oversee the end-to-end planning and deployment of Brand campaigns, advocate for best practices, digest Brand Marketing priorities into efficient CRM communications, and measure success.

• Lead CRM for Zales, Zales Outlet, and Banter. Develop the strategy to drive value and deepen engagement across customer foundational, triggered, and macro-segmented emails and SMS. Ensure that the plans are aligned with the brands' and company's overall marketing goals and objectives.
  30%
• Collaborate with managers to develop marketing campaigns and ensure channel delivery plans, execution, and measurement and reporting. Provide ongoing guidance on the best strategies and messaging to engage the target audience.
  30%
• Use insights to inform broader marketing strategies, product enhancements, and other related initiatives. Work closely with brand teams to ensure that the segment strategy is aligned with the overall company goals.
  20%
• Partner with CDP and Ecom teams to define enhancements required to implement integrated marketing plans. Ensure that the segment strategy is aligned with the overall channel strategy.
  10%
• Monitor marketing performance and provide strategic direction and guidance based on the analysis of results. Optimize and iterate campaigns as needed to drive business impact.
  10%
• Performs additional duties and projects as assigned.

Education Required: A bachelor's or master's degree in marketing, business, or a related field.

Required or Acceptable Job-Related Experience: Experience identifying and advocating marketing strategy and programs that deliver a combination of automated, personalized, and/or outbound communications at scale.

Skills: Experience in developing and executing successful CRM marketing strategies and campaigns that drive business impact. Proven experience in using data and research to identify and understand customer segments and develop marketing plans that resonate with them. Excellent leadership and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders at all levels. Strong analytical skills and the ability to use data to inform decisions and optimize campaigns. Excellent communication skills, with the ability to articulate complex ideas and concepts in a clear and concise manner.

Years of Job-Related Experience Required: Must have a minimum of 10 years+ of experience in marketing, with a focus on strategy, planning, and execution.

Technical/Other Skills Required: Proficiency in marketing automation and CRM tools to manage customer segmentation and targeting, and to develop and execute marketing campaigns. Understanding of CRM channels (e.g., email, SMS) and how they can be leveraged to engage customers. Familiarity with A/B testing and experimentation methodologies to optimize marketing campaigns and drive business impact. Strong project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines. Ability to work in a fast-paced, retail environment and adjust priorities as needed. A proactive and self-motivated approach, with the ability to work independently and take ownership of initiatives. Familiarity with industry trends and best practices in marketing, including personalization, customer experience, and data-driven marketing. Experience working in retail or consumer-facing industries would be an advantage.

Signet Jewelers is a people-first company. This core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve.

We're ONE Company, proud of our rich heritage, international presence, diversity, inclusion and equity we're inspiring inside.

We are Great Place to Work-Certified operating under the iconic brands: Kay Jewelers, Zales, Jared Jewelry, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda and James Allen.