Remote Digital Strategy Lead — PPC, SEO & Growth

Blacksmith Agency LLC; Minneapolis (MN); On-site; USD 85,000 - 120,000; Full time

Job summary

Blacksmith Agency seeks a Digital Strategist to own strategy and leadership across paid search, paid social, SEO and CRO for a growing portfolio of clients. You will guide multi-channel campaigns and present results to clients, collaborating with account executives to validate scope and close deals.

Join a remote, full-time role where you’ll build 90-day to annual growth roadmaps, oversee analytics, and drive performance across Google Ads, GA4, and organic channels while coordinating with

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Search Console, keyword tools, and optimization.
• Ability to articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Google Ads

GA4

Google Search Console

Keyword research

Paid media optimization

Analytical skills

Job description

Blacksmith Agency seeks a Digital Strategist to own strategy and leadership across paid search, paid social, SEO and CRO for a growing portfolio of clients. You will guide multi-channel campaigns and present results to clients, collaborating with account executives to validate scope and close deals.

Join a remote, full-time role where you’ll build 90-day to annual growth roadmaps, oversee analytics, and drive performance across Google Ads, GA4, and organic channels while coordinating with