Remote Digital Marketing Manager — Nonprofit Growth

Gotrsanantonio; Charlotte (NC); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Generous PTO

Company-subsidized medical and dental

Vision coverage

Life insurance

Paid medical leave

401K with employer match

Job summary

Girls on the Run International is seeking a Digital Marketing Manager to oversee the organization’s digital strategy across social, email, and web properties from a remote HQ in the USA. You will drive engagement, expand participants and volunteers, and strengthen brand loyalty while improving financial performance.

The ideal candidate has exceptional writing skills, thrives in a team environment, and is passionate about empowering girls.

Qualifications

• 5+ years of demonstrated experience with managing digital communities through direct engagement, content creation and moderation as relevant to the responsibilities of this role.
• Outstanding written and verbal communication skills.
• Highly collaborative, with the ability to organize cross-departmental projects.
• Organized and proactive, with the ability to take initiative and manage multiple tasks and projects at a time and deliver within deadlines.
• Strong analytical skills and data-driven thinking.
• Experience in non-profit, youth development, consumer services and franchise operations a plus.
• Ability to leverage the opportunities of this role to forward inclusivity, diversity, equity and access.
• Passion for empowering girls to reach their limitless potential!

Responsibilities

• Develop a comprehensive strategic digital marketing plan outlining objectives, strategies, and tactics to support organizational goals.
• Execute digital marketing tactics including marketing automation, Google Ads/Meta campaigns, SEO, SEM, Google Ads, GTM/UTM tracking, and remarketing.
• Manage efforts to implement the marketing plan to increase audience acquisition and conversion across platforms.
• Collaborate with Partnerships to deliver partner content, activations, and social media engagement; liaise with Communications and Development teams.
• Contribute to content calendar, manage distribution across website, social, email, and ads; perform keyword research and trend analysis.
• Write/manage external newsletters including monthly GOTR newsletter and GOTR Shop emails; grow email subscribers; analyze metrics and perform A/B testing.
• Leverage earned media coverage to position Girls on the Run as a thought leader in youth programming; guide council digital resources.
• Track and analyze performance, define measurement requirements, and provide monthly reports to senior leadership; report on partner content engagement.
• Manage HQ website performance and conversions; create/launch landing pages, basic WordPress updates, manage external vendors, support council sites.
• Develop and execute social media strategy; post daily; train social resources; plan paid social campaigns; oversee asset development; engage on timely topics; run influencer outreach.

Job description

Girls on the Run International is seeking a Digital Marketing Manager to oversee the organization’s digital strategy across social, email, and web properties from a remote HQ in the USA. You will drive engagement, expand participants and volunteers, and strengthen brand loyalty while improving financial performance.

The ideal candidate has exceptional writing skills, thrives in a team environment, and is passionate about empowering girls.