Remote Digital Marketing Campaign Specialist

Hilton Grand Vacations; United States; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Recognition Programs

Health care options

People-first culture

Travel Discounts program

Employee Pricing platform

Employee Assistance Program

Paid Vacation Time

401(k) with company match

Tuition reimbursement

Learning & advancement opportunities

Job summary

Hilton Grand Vacations is seeking a Specialist, Digital Marketing to coordinate and support integrated marketing campaigns across email, mobile, web, and SMS for the North America region. The role translates campaign strategy into actionable requirements for cross-functional teams and ensures QA and documentation from intake through launch.

The ideal candidate has 1–3 years in digital marketing and strong proficiency with Workfront, Figma, and email HTML, with experience in personalisation and

Qualifications

• 1-3 years of relevant experience in digital marketing, campaign operations, project coordination or a related field.
• Demonstrated ability to create and review detailed project requirements, manage concurrent deadlines and support quality assurance.
• Working proficiency in Workfront and Figma, including project documentation, creative review and annotation.
• Strong working knowledge of email HTML and the ability to review email code, structure and rendering considerations.
• Experience supporting email and SMS personalization and dynamic content requirements.
• Strong written communication, organization, attention to detail, analytical reasoning and problem-solving skills.
• BA/BS/Bachelor's Degree or equivalent relevant experience

Responsibilities

• Support the planning and execution of integrated marketing campaigns across email, mobile, web, SMS and related customer touchpoints.
• Translate campaign strategy and stakeholder input into clear, complete and actionable project requests for creative, development, data, deployment and QA teams.
• Create and maintain Workfront requests with requirements that are accurate, complete and relevant, ensuring objectives, deliverables, business requirements, dependencies, timelines and approvals are clearly documented.
• Review and annotate Figma files and creative proofs to ensure content, design, functionality and project requirements are aligned.
• Document clear guidance for creative and development teams, including required deliverables, variations, functionality and implementation considerations.
• Apply a strong working knowledge of email and SMS personalization, dynamic content and audience-based content when developing creative and technical requirements to execution teams.
• Coordinate versioning, proofing and testing requirements across Workfront, Figma and related campaign tools to support QA.
• Develop and maintain working knowledge of customer journeys, audience strategies, campaign objectives, content standards and business rules that influence campaign execution.

Skills

Digital marketing

Project coordination

Email marketing

SMS personalization

Attention to detail

Communication

Education

Bachelor's degree or equivalent

Tools

Workfront

Figma

Salesforce Marketing Cloud

Airtable

Job description

Hilton Grand Vacations is seeking a Specialist, Digital Marketing to coordinate and support integrated marketing campaigns across email, mobile, web, and SMS for the North America region. The role translates campaign strategy into actionable requirements for cross-functional teams and ensures QA and documentation from intake through launch.

The ideal candidate has 1–3 years in digital marketing and strong proficiency with Workfront, Figma, and email HTML, with experience in personalisation and