Remote Digital Marketing Campaign Manager

APA; Washington (District of Columbia); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

401k match

Health insurance

Paid time off

Holidays

Tuition assistance

EAP

Disability insurance

Job summary

The American Psychological Association is seeking a Digital Marketing Campaign Manager to plan, execute, and optimize integrated, multi-channel campaigns that drive awareness, leads, and customer engagement for APA's Business Innovation & Growth portfolio. The role requires 3–5+ years of end-to-end digital marketing experience, strong knowledge of marketing automation and analytics, and collaboration with cross-functional teams.

Bachelor’s degree is required, master’s preferred.

Qualifications

• Bachelor's degree (Master's preferred) in marketing, communications, business, or related field
• 3-5+ years of experience managing digital marketing campaigns end-to-end
• Demonstrated experience developing and executing multi-channel campaigns (email, social, web, paid media)
• Strong understanding of marketing automation, customer journey mapping, and campaign analytics
• Experience working in cross-functional teams and collaborating with sales, content, and product stakeholders

Responsibilities

• Plan, develop, and execute integrated marketing campaigns across digital channels, including email, web, social media, paid media, and events
• Manage end-to-end campaign workflows, including strategy, segmentation, creative briefing, execution, and post-campaign analysis
• Collaborate with internal stakeholders (marketing, sales, ITS, content, and design teams) to develop campaign strategies and assets aligned to organizational goals
• Develop and manage email campaigns, landing pages, and lead capture forms to support engagement and conversion
• Monitor, analyze, and report on campaign performance against KPIs; provide actionable insights and recommendations for optimization
• Conduct A/B testing and experimentation to improve campaign effectiveness and ROI
• Maintain and optimize use of digital platforms and tools to support campaign execution and reporting
• Support paid media campaigns, including coordination with internal teams or external partners
• Stay current on digital marketing trends, emerging technologies, and best practices
• other duties as assigned

Skills

Campaign management

Multi-channel marketing

Marketing automation

Campaign analytics

Cross-functional collaboration

Education

Bachelor's degree

Master’s preferred

Tools

Salesforce

Salesforce Marketing Cloud

HubSpot

Google Analytics

Email marketing platforms

CMS systems

Social media management tools

Excel

PowerPoint

AI-powered tools

Job description

The American Psychological Association is seeking a Digital Marketing Campaign Manager to plan, execute, and optimize integrated, multi-channel campaigns that drive awareness, leads, and customer engagement for APA's Business Innovation & Growth portfolio. The role requires 3–5+ years of end-to-end digital marketing experience, strong knowledge of marketing automation and analytics, and collaboration with cross-functional teams.

Bachelor’s degree is required, master’s preferred.