Remote Digital Analytics Lead & Insights

Ford Motor Company; Providence (RI); Hybrid; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Flexible family care days

Adoption and surrogacy benefits

Vehicle discount program

Tuition assistance

Paid time off + holidays

Employee resource groups

Job summary

Ford Motor Company is seeking an Analyst, Digital Analytics to join the Digital Analytics & Experimentation team supporting Ford Pro. You will translate stakeholder questions into measurement approaches, perform advanced analysis, and deliver actionable recommendations that improve Ford Pro digital experiences and outcomes.

You will partner with product, engineering, marketing, and finance analytics teams to build dashboards, curate Adobe Analytics workspaces, and develop scalable analytic

Qualifications

• Bachelor’s degree or equivalent in a quantitative field.
• 5+ years in digital/product/marketing analytics or BI.
• 3+ years with Adobe Analytics or Google Analytics.
• 3+ years using SQL on large datasets.
• 2+ years building dashboards with Power BI/Tableau/Looker/Qlik.

Responsibilities

• Lead measurement and insight generation across Ford Pro Digital Product journeys.
• Partner with product, engineers, designers, and data teams to measure new experiences.
• Collaborate with Telematics, Customer Service, Marketing, and Finance analytics to tell holistic stories.
• Analyze clickstream and behavioral data; conduct journey analyses to surface opportunities.
• Curate Adobe Analytics workspaces and build dashboards for on-demand visibility.
• Use SQL to integrate and interpret diverse enterprise datasets for Ford Pro journeys.
• Develop reusable analytics methods and AI-enabled workflows for faster insights.
• Present findings in concise, decision-ready narratives for technical and non-technical audiences.

Skills

Digital analytics

SQL

Dashboards

Power BI

Tableau

Looker

Qlik

Adobe Analytics

Google Analytics

Data visualization

Education

Bachelor's degree in Analytics, Data Science, CS, Statistics, Math, Econ, Eng, Business, Marketing, or related field

Tools

Adobe Analytics

Google Analytics

Power BI

Tableau

Looker

Qlik

Jira

GitHub

Job description

Ford Motor Company is seeking an Analyst, Digital Analytics to join the Digital Analytics & Experimentation team supporting Ford Pro. You will translate stakeholder questions into measurement approaches, perform advanced analysis, and deliver actionable recommendations that improve Ford Pro digital experiences and outcomes.

You will partner with product, engineering, marketing, and finance analytics teams to build dashboards, curate Adobe Analytics workspaces, and develop scalable analytic