Remote Digital Advertising Manager - PPC, SEO & CRO

Blacksmith Agency; Boston (MA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Digital Advertising Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing specialists, and building growth roadmaps to deliver measurable outcomes.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, keyword tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and ensuring deliverable quality.
• Sharp analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO

Multi-channel strategy

Analytics

Client leadership

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Digital Advertising Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing specialists, and building growth roadmaps to deliver measurable outcomes.