Remote Copywriter 2 - Multi-Channel Brand Voice

Humana, Inc.; City of Albany (NY); Remote; USD 65,000 - 89,000; Full time

Benefits offered by this job

Bonus incentive plan

Remote work eligible

Travel opportunities

Job summary

Humana is seeking a Copywriter 2 to craft clear, compelling marketing and content copy across social, digital, email, and more. You’ll partner with designers and creatives, develop headlines and scripts, and adapt voice to brand guidelines in a fast-paced hybrid/remote environment.

The role emphasizes strong writing craft, editing skills, and the ability to manage multiple priorities with guidance from a Copy Manager and leadership. Occasional travel may be required.

Qualifications

• Bachelor’s degree or higher in English, Communications, Advertising or related field
• 2+ years of professional copywriting experience
• A portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs
• Strong writing, editing, and proofreading skills
• Ability to adapt voice and tone across audiences, brands, and channels
• Working knowledge of accessibility and plain language standards
• Experience partnering with designers and cross-functional teams
• Excellent organizational and time management skills, with the ability to prioritize multiple projects
• Ability to adhere to a process calendar
• Experience working in collaborative, hybrid or remote team environments

Responsibilities

• Translate briefs and creative direction into clear, compelling copy for marketing and content initiatives
• Partner closely with designers, motion designers, and other creatives to develop concepts and creative direction together
• Explore multiple approaches and contribute ideas throughout the concepting process
• Write across multiple channels, including social media (organic and paid), digital, email, web, video, print, direct mail, and internal communications
• Develop headlines, body copy, scripts, and social content tailored to the audience, channel, and format
• Write in an established brand voice using plain language that is clear, accurate, and easy to understand
• Apply platform-specific best practices and format requirements for content
• Incorporate feedback from creative leadership, legal, compliance, and other partners while protecting the clarity and quality of the work
• Explain the thinking behind your copy and respond to feedback constructively
• Review your own work for accuracy, consistency, grammar, and style before it moves forward
• Manage multiple projects simultaneously, meeting deadlines and keeping project partners informed
• Leverage emerging tools, including GenAI, to support ideation, drafting, and iteration
• Stay current on industry trends, platform updates, and evolving best practices

Skills

Copywriting

Editing

Attention to detail

Multi-channel writing

Brand voice

Collaboration

Time management

Feedback incorporation

Adaptable tone

Research skills

Education

Bachelor’s degree or higher in English, Communications, Advertising or related field

Tools

Figma

Lucid

Workfront

Job description

Humana is seeking a Copywriter 2 to craft clear, compelling marketing and content copy across social, digital, email, and more. You’ll partner with designers and creatives, develop headlines and scripts, and adapt voice to brand guidelines in a fast-paced hybrid/remote environment.

The role emphasizes strong writing craft, editing skills, and the ability to manage multiple priorities with guidance from a Copy Manager and leadership. Occasional travel may be required.