Remote CFO for High-Growth DTC Brand

Mars; United States; Remote; USD 350,000 - 650,000; Full time

Benefits offered by this job

Competitive pay

Remote work

Autonomy

Time off

Parental leave

Health benefits

401(k) match

Growth & development

Job summary

Mars Men is seeking a Chief Financial Officer to partner with the Co-Founders and executive team, owning financial strategy and operations from planning to capital allocation. The leader will guide growth, profitability, cash management, and long-term value creation across DTC, retail, and emerging channels.

The role requires deep experience in scaled consumer businesses, revenue models, and building finance infrastructure to support rapid expansion while maintaining discipline and governance.

Qualifications

• Prior experience as CFO or senior finance executive within a scaled, high-growth consumer business.
• Deep experience with DTC, eCommerce, retail, subscription, inventory, and performance marketing business models.
• Broad financial leadership spanning FP&A, accounting, cash/working capital, controls, and capital allocation.
• Demonstrated success building finance teams and infrastructure through rapid growth and increasing complexity.
• Strong commercial judgment and ability to partner with founders and cross-functional executives.

Responsibilities

• Translate the company’s strategy into clear financial priorities, operating plans, and investment decisions.
• Lead financial planning, forecasting, reporting, cash management, capital allocation, and company-wide performance management.
• Provide visibility into drivers like unit economics, contribution margin, channel profitability, CAC, inventory, and working capital.
• Partner with Growth, eCommerce, Retail, and Operations to evaluate opportunities and strengthen financial accountability.
• Build and develop the finance team, systems, processes, and reporting infrastructure to support scale.
• Lead financial workstreams for future strategic transactions and partner with lenders and external advisors.

Skills

CFO leadership

DTC

eCommerce

retail

subscription

inventory

performance marketing

FP&A

accounting

cash & working capital

capital allocation

Job description

Mars Men is seeking a Chief Financial Officer to partner with the Co-Founders and executive team, owning financial strategy and operations from planning to capital allocation. The leader will guide growth, profitability, cash management, and long-term value creation across DTC, retail, and emerging channels.

The role requires deep experience in scaled consumer businesses, revenue models, and building finance infrastructure to support rapid expansion while maintaining discipline and governance.