Remote Brand Strategy & Growth Leader

SC Johnson; Racine (WI); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Maternity/paternity leave

Flexible work arrangements

Health care plans

Job summary

SC Johnson is seeking a Brand Manager to shape how our iconic brands appear to consumers and drive growth across markets. You’ll lead brand equity and portfolio strategy, coordinating with marketing, sales, insights, and agency partners to deliver integrated experiences that strengthen relevance and performance.

You’ll transform consumer and marketplace insights into bold strategies, guiding positioning, innovation, and media-to-cart activation across channels and retail environments.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 5+ years of relevant experience in consumer brands or marketing.

Responsibilities

• Develop and execute brand equity strategies aligned with brand vision and positioning.
• Lead integrated communications planning across media channels with agencies and internal teams.
• Oversee creative development and packaging design to maintain brand identity across touchpoints.
• Conduct consumer and market research to refine brand positioning and inform campaigns.
• Design and implement media-to-cart programs connecting upper- and lower-funnel activities across digital and retail.
• Manage omnichannel execution, analytics, and budget allocation to drive measurable outcomes.
• Define portfolio strategies including segmentation, pricing, and innovation roadmaps.
• Coordinate with cross-functional partners to align demand forecasts with marketing and sales.

Skills

Brand strategy

Portfolio management

Cross-functional leadership

Growth mindset

Analytics

Financial acumen

Project leadership

Communication

Education

Bachelor's degree in Marketing/Business

Job description

SC Johnson is seeking a Brand Manager to shape how our iconic brands appear to consumers and drive growth across markets. You’ll lead brand equity and portfolio strategy, coordinating with marketing, sales, insights, and agency partners to deliver integrated experiences that strengthen relevance and performance.

You’ll transform consumer and marketplace insights into bold strategies, guiding positioning, innovation, and media-to-cart activation across channels and retail environments.