Remote Brand Marketing & Growth Manager

SERVPRO of Evergreen Park/South Chicago City; United States; Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

401(k)

401(k) matching

Dental insurance

Job summary

SERVPRO Team Zubricki is seeking a Brand & Marketing Optimization Manager to lead brand consistency, digital marketing, and AI-powered initiatives across 28 franchise locations. You’ll craft campaigns, optimize content, and connect sales and marketing to drive growth.

You’ll collaborate with sales and franchise teams, oversee materials, and leverage AI responsibly to improve efficiency while safeguarding data and brand integrity.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field required; equivalent relevant experience may be considered.
• Strong written, verbal, interpersonal, organizational, and customer service skills.
• Experience developing marketing content across digital, print, presentation, video, and social media channels.
• Working knowledge of SEO, website performance, social media, digital analytics, review platforms, and current business technologies.
• Experience using AI-enabled marketing and productivity tools, with an understanding of appropriate human review and data safeguards.

Responsibilities

• Maintain consistent SERVPRO Team Zubricki brand standards, messaging, and visual identity across digital, print, media, and other channels.
• Develop, create, and oversee marketing materials including graphics, presentations, brochures, flyers, newsletters, social media content, advertisements, videos, podcasts, banners, brag books, and before-and-after features.
• Develop and coordinate monthly, quarterly, seasonal, and vertical-specific marketing campaigns that support sales priorities and promote mitigation, construction, large-loss, and other service lines.
• Research markets, target audiences, territories, verticals, and competitors and translate findings into actionable marketing and outreach strategies.
• Develop and coordinate responsible AI strategies that improve research, content creation, personalization, campaign planning, sales enablement, reporting, and workflow efficiency.
• Develop and oversee a unified social media strategy across LinkedIn, Facebook, Instagram, YouTube, Google, Yelp, BBB, TikTok, and other platforms.
• Partner with sales representatives, marketing leadership, franchise teams, and other departments to align marketing strategies with sales goals.
• Conduct quarterly one-on-one meetings with sales representatives and provide customized marketing tools, content, campaigns, and outreach support based on territory and target verticals.
• Develop and improve lead capture, intake, and routing processes across franchise locations.
• Support ERP and relationship-building opportunities through Signal, Intent, Engage, and other approved lead-generation tools.
• Support call performance tracking through Dialpad, Invoca, or other approved platforms and identify opportunities to improve response times, call handling, and conversion.
• Develop and maintain systems for tracking Google reviews by location and, when applicable, by crew chief and project manager.
• Coordinate with regional marketing resources and local franchises to maximize RAMP funds and franchise partnership opportunities.
• Develop promotional-item strategies and coordinate branded materials for sales representatives, client meetings, events, trade shows, conferences, and campaigns.
• Support marketing initiatives designed to increase awareness, engagement, customer retention, and lead generation among past residential and commercial customers.

Skills

Brand strategy

Digital marketing

SEO knowledge

Content creation

AI in marketing

Campaign management

Analytics & metrics

Collaboration

Market research

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Signal

Intent

Engage

Dialpad

Invoca

Job description

SERVPRO Team Zubricki is seeking a Brand & Marketing Optimization Manager to lead brand consistency, digital marketing, and AI-powered initiatives across 28 franchise locations. You’ll craft campaigns, optimize content, and connect sales and marketing to drive growth.

You’ll collaborate with sales and franchise teams, oversee materials, and leverage AI responsibly to improve efficiency while safeguarding data and brand integrity.