Remote B2B Marketing Lead — Integrated Campaigns

iCiDIGITAL, Inc.; United States; Remote; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Paid time off

Job summary

Blue Acorn iCi is seeking an Integrated Marketing Manager to lead B2B marketing initiatives, coordinate events, and manage Pardot and Salesforce campaigns. This role collaborates with Sales, Adobe, Infosys, and Infosys Aster to drive go-to-market programs and measure ROI.

The position is remote within the United States, with responsibilities spanning partner marketing, digital advertising, and internal communications. Strong program management and communication skills are essential.

Qualifications

• 4-6 years of B2B marketing experience.
• Strong experience with Pardot and Salesforce.
• Experience managing both large-scale events and smaller client gatherings.
• Ability to coordinate marketing campaigns across departments and with sales and partner stakeholders.

Responsibilities

• Coordinate corporate events and tradeshows, including go-to-market strategy, account mapping, client outreach, on-site details, and logistics.
• Develop joint marketing and sales campaigns aligned with Adobe and Infosys priorities.
• Identify marketing opportunities and gaps, create initiatives that influence sales metrics, and collaborate with Sales to anticipate needs.
• Lead marketing for one-to-one engagements, one-to-many events, and large sponsorships.

Skills

Pardot

Salesforce

Event marketing

B2B marketing

Campaign management

Education

Bachelor's degree in marketing

Tools

Salesforce

Pardot

Job description

Blue Acorn iCi is seeking an Integrated Marketing Manager to lead B2B marketing initiatives, coordinate events, and manage Pardot and Salesforce campaigns. This role collaborates with Sales, Adobe, Infosys, and Infosys Aster to drive go-to-market programs and measure ROI.

The position is remote within the United States, with responsibilities spanning partner marketing, digital advertising, and internal communications. Strong program management and communication skills are essential.