Remote B2B Email Campaign Manager — Growth & Optimization

Kodak; Oregon; Ibrido; USD 80.000 - 100.000; Tempo pieno

Descrizione del lavoro

Kodak is seeking a Digital Campaign Manager to support planning, execution, and optimization of multi-channel B2B campaigns, focusing on email with potential expansion to SMS. You will leverage HubSpot and Salesforce to nurture prospects and drive pipeline growth.

The role requires 0–5 years in digital marketing, strong HTML basics, and a data-driven approach to improve funnel performance. Remote or hybrid work options are available in supported time zones.

Competenze

• Experience executing email campaigns and basic HTML.
• 3-5 years in B2B digital marketing, demand gen, or campaign management.
• Working knowledge of marketing automation (HubSpot preferred) and CRM (Salesforce).
• Understanding of B2B buyer journey and funnel optimization.
• Analytical mindset with ability to interpret campaign data.
• Strong project management and cross-functional collaboration skills.
• Willingness to localize, test, and send emails; detail-focused.

Mansioni

• Plan and execute multi-channel campaigns, prioritizing email.
• Translate strategy into detailed campaign plans and timelines.
• Manage segmentation, templates, automation, landing pages, and testing.
• Coordinate with Sales and Field Marketing for lead handoff and pipeline growth.
• Monitor KPIs and funnel metrics; extract insights and optimization opportunities.
• Prepare and present performance reports and dashboards with recommendations.

Conoscenze

Email campaign execution

HTML basics

Campaign analytics

Cross-functional collaboration

Formazione

Bachelor's degree in any field

Analytics/marketing coursework or experience

HubSpot/Salesforce certifications preferred

Strumenti

HubSpot

Salesforce

Descrizione del lavoro

Kodak is seeking a Digital Campaign Manager to support planning, execution, and optimization of multi-channel B2B campaigns, focusing on email with potential expansion to SMS. You will leverage HubSpot and Salesforce to nurture prospects and drive pipeline growth.

The role requires 0–5 years in digital marketing, strong HTML basics, and a data-driven approach to improve funnel performance. Remote or hybrid work options are available in supported time zones.