Remote AI Marketing Ops Analyst & Workflow Architect

Acxiom; Indianapolis (IN); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Job summary

Acxiom is seeking a seasoned Business Analyst to join the Marketing Operations team. You will translate marketing needs into precise technical requirements for an AI-powered, agentic tool that modernizes campaign intake, requirements creation, and execution workflows.

The role bridges business stakeholders and technology, driving sprint-by-sprint delivery in a complex, regulated environment. The ideal candidate brings 6–9 years of BA experience in marketing operations or similar, with

Qualifications

• 6–9 years of experience in a Business Analyst, Product Analyst, or related role within financial services or a comparably complex regulated industry.

Responsibilities

• Own end-to-end coordination of all requirement packages handed off to Technology, ensuring completeness, clarity, and traceability.
• Draft detailed technical requirements, well-structured user stories, and robust acceptance criteria for assigned workstreams.
• Translate complex business and marketing operational needs into unambiguous, developer-ready specifications.
• Proactively question and test requirements with stakeholders to surface gaps and assumptions.
• Attend grooming sessions and ensure backlog items are refined and sprint-ready.
• Support sprint and release planning with Product Owner and Scrum Master.
• Review sprint deliverables and verify acceptance criteria are met.
• Track sprint readiness and flag risks to Product Owner.
• Draft UAT scripts and test scenarios reflecting real user journeys and edge cases.
• Coordinate UAT and usability testing with business users and stakeholders.
• Manage defect logs and drive resolution with Technology.
• Support migration of marketing programs into the new tool platform and develop training materials.
• Coordinate training sessions for impacted users and create change management content.
• Engage with Marketing Operations, Technology, Risk, Legal, and Finance to gather and refine requirements.
• Facilitate workshops to drive scope priorities and solutions.

Skills

Marketing operations

Marketing campaign management

Jira

AI/LLM aptitude

Agile/ Scrum

Stakeholder collaboration

Prompt design

Detail oriented

Education

Bachelor's degree

Master's degree preferred

Agile certifications

AI/ML concepts coursework

Tools

Aprimo

Excel

PowerPoint

SharePoint

Visio

Confluence

Job description

Acxiom is seeking a seasoned Business Analyst to join the Marketing Operations team. You will translate marketing needs into precise technical requirements for an AI-powered, agentic tool that modernizes campaign intake, requirements creation, and execution workflows.

The role bridges business stakeholders and technology, driving sprint-by-sprint delivery in a complex, regulated environment. The ideal candidate brings 6–9 years of BA experience in marketing operations or similar, with