Relationship Banker-Sales - Westminster

Belay Bank; Westminster (CA); On-site; USD 35,000 - 43,000; Full time

Job summary

First Bank is seeking a Relationship Banker in a sales-driven role focused on acquiring new clients and deepening existing relationships. The position emphasizes proactive outreach, needs-based recommendations, opening deposits, and cross-selling a broad range of banking products.

You will build referrals, manage a client pipeline, and contribute to branch growth while supporting digital banking education. The role requires meeting sales goals, adhering to regulatory requirements, and obtaining

Qualifications

• High school diploma or equivalent.
• Minimum of 24 months of sales, retail banking, financial services, business development, or related customer-facing experience.
• Demonstrated ability to meet or exceed individual sales goals, production goals, or performance targets.
• Experience conducting needs-based or consultative sales conversations.
• Ability to acquire new clients and deepen existing client relationships.
• Ability to recommend and cross-sell products and services based on identified client needs.
• Experience with outbound calling, lead follow-up, appointment setting, referral generation, or client prospecting.
• Strong relationship-building, customer service, and communication skills.
• Ability to work independently, manage multiple client opportunities, and maintain consistent follow-up.
• Ability to obtain and maintain required NMLS registration.

Responsibilities

• Meet or exceed assigned individual sales and production goals while contributing to overall branch growth goals.
• Acquire new consumer and small business clients through proactive outreach, lead follow-up, appointment setting, referrals, and relationship-building activities.
• Conduct financial needs assessments and use consultative sales techniques to recommend appropriate banking products and financial solutions.
• Open new deposit accounts and identify opportunities to expand existing client relationships.
• Recommend and sell consumer banking products and services, including checking accounts, savings accounts, money market accounts, certificates of deposit, debit cards, credit cards, consumer loans, home equity products, and digital banking services.
• Generate qualified referrals to internal partners, including mortgage, consumer lending, business banking, treasury management, investments, and insurance.
• Conduct outbound calls, follow up on sales leads, maintain a client pipeline, and participate in branch sales campaigns.
• Identify appropriate cross-selling opportunities based on each client’s financial needs.
• Document client interactions, referrals, sales opportunities, follow-up activities, and results in designated banking systems.
• Retain and deepen client relationships through consistent follow-up and proactive relationship management.

Skills

Sales experience

Relationship building

Customer service

Communication skills

Outbound calling

Lead follow-up

Appointment setting

Referral generation

Prospecting

CRM system

Education

High school diploma or equivalent

Tools

CRM system

Job description

The Relationship Banker is a sales-focused retail banking professional responsible for acquiring new clients, deepening existing relationships, and contributing to branch growth. The majority of this position is dedicated to proactive sales activities, including conducting financial needs assessments, recommending banking products and services, opening accounts, following up on leads, generating referrals, and building long-term client relationships.

This position has individual sales and production goals and is expected to consistently contribute to branch goals for client acquisition, deposit growth, product adoption, relationship expansion, and qualified referrals. A small portion of the role involves assisting clients with Interactive Teller Machine, or ITM, transactions and educating clients on digital and self-service banking options.

This role is ideal for candidates with experience as a Relationship Banker, Personal Banker, Universal Banker, Branch Banker, Financial Services Representative, Consumer Banker, Member Service Representative, or retail sales professional.

In This Role You Will

Sales, Business Development and Client Acquisition

• Meet or exceed assigned individual sales and production goals while contributing to overall branch growth goals.
• Acquire new consumer and small business clients through proactive outreach, lead follow-up, appointment setting, referrals, and relationship‑building activities.
• Conduct financial needs assessments and use consultative sales techniques to recommend appropriate banking products and financial solutions.
• Open new deposit accounts and identify opportunities to expand existing client relationships.
• Recommend and sell consumer banking products and services, including checking accounts, savings accounts, money market accounts, certificates of deposit, debit cards, credit cards, consumer loans, home equity products, and digital banking services.
• Generate qualified referrals to internal partners, including mortgage, consumer lending, business banking, treasury management, investments, and insurance.
• Conduct outbound calls, follow up on sales leads, maintain a client pipeline, and participate in branch sales campaigns.
• Identify appropriate cross‑selling opportunities based on each client’s financial needs.
• Document client interactions, referrals, sales opportunities, follow‑up activities, and results in designated banking systems.
• Retain and deepen client relationships through consistent follow‑up and proactive relationship management.

Relationship Management and Financial Guidance

• Build trusted client relationships by delivering personalized, needs‑based financial guidance.
• Educate clients about banking products, services, account options, and digital banking capabilities.
• Provide solutions that support clients’ financial goals while increasing product adoption and relationship depth.
• Partner with branch leadership and internal business partners to resolve client needs and expand relationships.

ITM and Client Assistance

• Provide limited assistance to clients using the branch’s Interactive Teller Machine.
• Educate clients on ITM features, online banking, mobile banking, and other self‑service options.
• Help resolve routine client questions and direct more complex matters to the appropriate branch employee or internal partner.
• Support client traffic and basic branch service needs when necessary, while maintaining primary responsibility for sales and relationship‑development activities.

Risk Management and Compliance

• Follow all bank policies, procedures, regulatory requirements, and risk‑management expectations.
• Complete account openings, client documentation, referrals, and related activities accurately.
• Protect confidential client information and identify potential fraud or suspicious activity.
• Balance sales expectations with responsible, needs‑based recommendations that are appropriate for the client.

Other Duties

Perform other duties as assigned.

Compliance Requirements

As part of the employment process for this position, candidates must successfully complete applicable background and credit checks. This position requires compliance with the Secure and Fair Enforcement for Mortgage Licensing Act of 2008, commonly known as the S.A.F.E. Act, and related regulations.

Ongoing employment is contingent upon obtaining and maintaining any required registration through the Nationwide Multistate Licensing System and Registry, or NMLS.

Qualifications, Competencies and Skills

Required

• High school diploma or equivalent.
• Minimum of 24 months of sales, retail banking, financial services, business development, or related customer‑facing experience.
• Demonstrated ability to meet or exceed individual sales goals, production goals, or performance targets.
• Experience conducting needs‑based or consultative sales conversations.
• Ability to acquire new clients and deepen existing client relationships.
• Ability to recommend and cross‑sell products and services based on identified client needs.
• Experience with outbound calling, lead follow‑up, appointment setting, referral generation, or client prospecting.
• Strong relationship‑building, customer service, and communication skills.
• Ability to work independently, manage multiple client opportunities, and maintain consistent follow‑up.
• Ability to obtain and maintain required NMLS registration.

Preferred

• Previous experience as a Relationship Banker, Personal Banker, Universal Banker, Branch Banker, Consumer Banker, Financial Services Representative, or similar financial‑services sales professional.
• Experience opening consumer deposit accounts and recommending retail banking products.
• Experience generating referrals for mortgage, consumer lending, business banking, investments, or insurance.
• Experience using a customer relationship management system to document leads, referrals, client interactions, and sales activities.
• Working knowledge of digital banking, online banking, mobile banking, and self‑service banking technology.
• Previous ITM, teller, or cash‑handling experience.

Compensation Disclosure

The range for this role takes into account many factors that First Bank considers when making hiring decisions, including but not limited to prior experience, skill set, training, and other internal business and organizational factors. First Bank generally does not hire at or near the top of the stated range. The range is driven by the geographic location of the anticipated hiring location; however, the specific range may vary depending on the geographic location for remote positions. Compensation decisions depend on the specific facts and circumstances of each hiring instance.

A reasonable estimate of the current pay range is $25.50 - $31.00 per hour

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About Us

Be a part of a growing company that is truly committed to its employees and clients. Consider joining the First Bank family. As a member of our family, you are part of one of the largest independent banks in the U.S. We are proud of our growth and success over the past 100 years and look forward to a bright and promising future.

Diversity

At First Bank one of our biggest strengths is the diversity of our people. Our mission is to capitalize on the diversity of our associates and promote personal and professional development throughout every area of the organization. We encourage diversity by actively seeking employees from various backgrounds, walks of life, and job skills. We strongly encourage you to apply whenever a First Bank job opportunity interests you.

First Bank is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

Attn: Applicants interested in a San Francisco based position: First Bank will consider qualified applicants with a criminal history in a manner consistent with the San Francisco Fair Chance Ordinance.

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