Regional Visual Merchandising Manager — East & Canada

BoF Careers; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

Burberry is seeking a Visual Merchandising Manager to lead the execution of the VM strategy across the East Coast and Canada. You will translate global direction into impactful, commercially focused store experiences by guiding regional teams and collaborating with Retail, Merchandising, Marketing and Store Design.

You will oversee seasonal floor sets, window installations, and local market adaptations while protecting the Burberry brand image and visual standards.

Qualifications

• Five or more years of progressive visual merchandising experience in fashion, luxury, premium or high-volume retail, including multi-store or regional responsibility.
• Portfolio required, demonstrating strong examples of windows, mannequin styling, product presentation, floor planning, installations and commercially effective visual execution.
• Strong creative judgement, fashion awareness and understanding of luxury visual standards, with the ability to protect brand image while adapting direction to local market and store needs.
• Commercially adaptable and focused, with the ability to interpret sales, sell-through, inventory and assortment data and convert insight into clear visual actions.
• Open minded, flexible and solution oriented; comfortable reprioritising quickly and working independently in a fast-paced, cross-functional environment.
• Proven ability to coach, influence and build productive relationships with store teams, senior leaders and regional or central partners.
• Excellent organisation, project management and written and verbal communication skills, with strong attention to detail and the ability to manage multiple deadlines.
• Proficiency in Microsoft Office; working knowledge of Adobe Creative Suite and visual planning or design tools is advantageous.
• Ability and willingness to travel regularly throughout the East region and work a flexible schedule aligned to retail and installation needs, including early mornings, evenings, overnights, weekends and holidays when required.
• Bachelor's degree or formal study in visual merchandising, fashion merchandising, interior or spatial design, visual communications, or a related discipline is preferred; equivalent relevant experience will be considered.

Responsibilities

• Own the visual merchandising strategy and execution for the East region, translating global and Americas direction into compelling, consistent and locally relevant store experiences.
• Lead the planning and delivery of seasonal floor sets, product launches, window installations, mannequin styling, visual rotations, events, pop-ups, renovations and new store openings across the region.
• Balance creative excellence with commercial priorities by using sales performance, sell-through, inventory, assortment and local market insight to optimise product placement, space productivity and visual storytelling.
• Adapt global guidelines thoughtfully to individual store architecture, assortment, stock availability and customer needs while protecting brand integrity and visual consistency.
• Partner closely with Retail, Merchandising, Marketing, Client Engagement, Store Design, Operations and Central Visual Merchandising to align priorities, resolve execution challenges and deliver business objectives.
• Establish a clear regional cadence of store visits, remote reviews, photographic feedback, reporting and follow-up; identify risks early and communicate practical solutions, ownership and timelines.
• Coach, train and develop Visual Merchandisers, store leaders and store teams, building capability and accountability for the daily maintenance of visual standards.
• Manage regional VM calendars, tools, props, vendors, installations, travel and approved expenditure, ensuring safe, timely and cost-conscious execution.
• Adhere to the company Travel & Expense (T&E) Policy, ensuring all travel planning, bookings and expense submissions are compliant, timely and cost effective.
• Share field insights, best practices and competitor observations with regional and central partners to improve guidelines, assortments and future visual initiatives.
• Remain hands-on, open minded and flexible, adjusting plans quickly in response to changing trading priorities, product deliveries and business needs.

Skills

Visual Merchandising

Leadership

Communication

Analytical thinking

Project management

Microsoft Office

Adobe Creative Suite

Travel willingness

Education

Bachelor's degree in visual merchandising or related field

Tools

Adobe Creative Suite

Visual planning tools

Microsoft Word/Excel/PowerPoint

Job description

Burberry is seeking a Visual Merchandising Manager to lead the execution of the VM strategy across the East Coast and Canada. You will translate global direction into impactful, commercially focused store experiences by guiding regional teams and collaborating with Retail, Merchandising, Marketing and Store Design.

You will oversee seasonal floor sets, window installations, and local market adaptations while protecting the Burberry brand image and visual standards.