Regional Trust & Advisory Leader

Associated Banc‑Corp; Green Bay (WI); On-site; USD 164,290 - 281,640; Full time

Benefits offered by this job

401(k) + Pension plans

Volunteer time off

Diversity-focused colleague groups

Bonuses & well-being programs

Employee stock purchase plan

Parental leave

Military benefits

Comprehensive banking, investment, and

insurance benefits

Job summary

Associated Banc‑Corp is seeking a Regional Director of Trust and Advisory Services to lead growth and client engagement for the Personal Trust advisory business in the assigned region. The role oversees Trust Relationship Managers, Trust Officers, and Wealth Advisors, balancing personal production with strong team leadership to drive regional performance and revenue growth.

You will build relationships with key clients and centers of influence, ensure fiduciary standards, and collaborate with

Qualifications

• Bachelor's Degree or equivalent combination of education and experience in Business, Finance, Accounting, or a related field.
• 12+ years progressive experience in trust, wealth management, private banking, fiduciary services, or related advisory businesses.
• 10+ years leading teams and driving performance across markets or client segments.

Responsibilities

• Own regional performance with accountability for revenue growth, client retention, and relationship expansion.
• Drive disciplined execution of business development strategies, including client acquisition and relationship deepening.
• Maintain and actively manage a portfolio of client relationships, delivering trust, advisory, and financial planning solutions.
• Lead and develop teams of trust and advisory professionals with coaching and performance management.
• Maintain active market presence, build relationships with key clients and centers of influence.
• Partner with private banking, investment management, wealth planning, and fiduciary teams to deliver coordinated client solutions.
• Ensure fiduciary responsibilities, regulatory compliance, and sound risk management.

Skills

Leadership experience in wealth/trust

Client relationship management

Business development & sales execution

Sales pipeline management

Industry knowledge: trust and fiduci/財

Education

Bachelor's Degree or equivalent

Job description

Associated Banc‑Corp is seeking a Regional Director of Trust and Advisory Services to lead growth and client engagement for the Personal Trust advisory business in the assigned region. The role oversees Trust Relationship Managers, Trust Officers, and Wealth Advisors, balancing personal production with strong team leadership to drive regional performance and revenue growth.

You will build relationships with key clients and centers of influence, ensure fiduciary standards, and collaborate with