Regional Sales Specialist

ImageFIRST Healthcare Laundry Specialists; Bakertown (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

ImageFIRST Healthcare Laundry Specialists is seeking a Regional Sales Specialist to drive new business growth in select products and services across hospitals, health systems and outpatient facilities in the Southeast. Expect to focus 80% on growth and 20% on regional seller support, with 2–3 strategic products highlighted, starting with cubicle curtain programs.

The role emphasizes consultative selling, long-cycle healthcare deals, and cross-functional collaboration to deliver clean, safe, and

Qualifications

• 5+ years of B2B sales experience, preferably in healthcare or facility services.
• Proven success in new business development and closing complex deals.
• Excellent communication, presentation, and negotiation skills.
• Ability to travel within the assigned territory (up to 60%).

Responsibilities

• Identify and develop new business opportunities within hospitals and health systems.
• Engage decision-makers across departments and deliver value-based presentations.
• Navigate multi-stakeholder sales cycles to close new business.
• Maintain CRM records and manage pipeline from prospecting to close.
• Collaborate with Sales, Service and Operations teams for full lifecycle execution.

Skills

New business development

Strategic selling

Relationship building

Proposal/presentation skills

Travel readiness

Education

Bachelor’s degree preferred

Tools

Salesforce

Job description

Overview

As a Regional Sales Specialist based in the Southeast, you will dedicate approximately 80% of your time to driving new business growth in select ImageFIRST products and services across hospitals, outpatient centers, and healthcare systems in your assigned region, while spending 20% of your time providing strategic support to all of the sellers in your region. While our traditional sellers focus on the entire suite of ImageFIRST products, our Regional Sales Specialists will concentrate and be experts on 2-3 strategic products / services. Initial focus will be on our cubicle curtain program.

This role is responsible for the success of ImageFIRST’s innovative products and services through developing new business, managing complex sales cycles, and collaboration with internal partners. The ideal candidate thrives in a field-oriented, relationship-driven environment and is passionate about helping healthcare providers enhance the patient experience through clean, safe, and dependable solutions.

Responsibilities & Qualifications

New Business Development & Region Product Growth

• Proactively identify and develop new business opportunities within hospitals, health systems, ambulatory surgery centers, and outpatient facilities.
• Prospect and engage key decision-makers across departments including infection control, environmental services, nursing, purchasing, and administration.
• Deliver consultative, value-based presentations aligned to customer needs.
• Navigate complex, multi-stakeholder sales cycles to close new business.
• Achieve monthly, quarterly, and annual sales targets

Collaboration & Service Execution

• Partner closely with local Sales, Service and Operations teams to ensure full product lifecycle execution from prospecting through service
• Monitor product performance and proactively address opportunities
• Support the training and execution of select product sales process for assigned region
• Ensure alignment between customer expectations and operational execution.
• Support long-term product success through cross-functional collaboration.

Sales Operations & Pipeline Management

• Maintain accurate records of sales activity, pipeline, and account details within CRM.
• Track and manage opportunities from prospecting through close.
• Analyze territory data to improve performance and decision-making.

Key Competencies

• Drives Results: Strong focus on achieving growth targets and outcomes.
• Customer Focus: Builds lasting relationships and delivers exceptional experiences.
• Strategic Thinking: Understands complex customer environments and aligns solutions.
• Action-Oriented: Proactively pursues opportunities and resolves challenges.
• Influence & Negotiation: Effectively engages and closes with decision-makers.
• Collaboration: Works cross-functionally to deliver results.
• Resilience: Thrives in a fast-paced, field-based sales environment.

Qualifications

• Bachelor’s degree preferred; equivalent experience considered.
• Minimum 5+ years of B2B sales experience, preferably in healthcare, facility services, or service-based industries.
• Proven success in new business development and closing complex deals.
• Strong understanding of healthcare sales cycles and decision-making processes.
• Excellent communication, presentation, and negotiation skills.
• Ability to travel within the assigned territory (up to 60%).

Preferred Experience

• Experience selling outsourced services (e.g., laundry, environmental, dietary, or facility services).
• Familiarity with infection prevention standards and healthcare compliance (e.g., Joint Commission).
• Experience using CRM tools such as Salesforce.
• Demonstrated ability to influence C-suite and operational leaders.

Key Performance Indicators (KPIs)

• Revenue Growth: New business development and territory expansion.
• Pipeline Health: Opportunity volume, progression, and conversion rates.
• Customer Retention: Satisfaction and long-term account stability.
• Account Growth: Expansion within existing accounts.
• Sales Activity: Prospecting, meetings, and engagement levels.

Company Values & Benefits

At ImageFIRST, we value our associates and are committed to providing a safe, inclusive, and engaging workplace. As a Regional Sales Specialist, you will play a critical role in driving business growth while delivering a best-in-class customer experience. Join us in building a high-performance culture that produces consistent, measurable results.

We’re not just offering a job—we’re offering a purpose. Join a company where your work supports the people who care for others.

As the largest national provider of healthcare laundry and linen rental services, we’re growing fast and looking for talented sales professionals to help expand our impact.

ImageFIRST offers stability and long-term opportunities within the healthcare industry—one of the most resilient and consistently growing sectors.

EOE / Drug-Free Workplace

We are proud to be an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by applicable law. We are fueled by the talent, passion, anddiversityof our associates.