Regional Sales Manager Pet Specialty – East Coast

Optimeal USA; Philadelphia (Philadelphia County); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Regional Sales Manager for the East Coast to drive sales and build relationships in the independent pet channel. This role involves brand education, store merchandising, and new account development, all aimed at enhancing brand visibility and sales performance. The ideal candidate will thrive in a fast-paced environment, leveraging their sales experience and interpersonal skills to foster strong partnerships with retail stores. Join a forward-thinking company that values growth, offers competitive compensation, and provides opportunities for professional development in the pet food industry.

Benefits

Health Insurance

401k Plan

Flexible Work Options

Training and Educational Resources

Participation in Trade Events

Qualifications

• 5+ years of sales experience in the pet specialty industry.
• Strong interpersonal and organizational skills are essential.

Responsibilities

• Conduct ongoing education for retail store staff to promote products.
• Visit key independent pet stores for optimal product placement.
• Organize and execute educational events and product demonstrations.

Skills

Sales Experience in Pet Specialty

Interpersonal Skills

Organizational Skills

Trade Marketing

Education

University Degree in Business

Job description

Regional Sales Manager Pet Specialty – East Coast

Responsible for driving Optimeal's same-store sales and opening new designated key independent pet accounts across the Mid-Atlantic, Northeast, and New England regions. This is achieved through trade marketing tools, merchandising, and developing relationships with store management. The role involves close collaboration with the Country Manager and Brand Manager to grow brand awareness in stores, within the pet food community, and at events. We seek a high-energy individual, autonomous, proactive, and preferably with existing relationships and relevant experience in the independent pet channel.

Responsibilities:

1. Brand Education: Conduct ongoing education for retail store staff via seminars, 'lunch and learns,' and other tools to promote Optimeal, including incentive programs.
2. Store Merchandising: Visit key independent pet stores regularly to ensure optimal product placement, assist with merchandising using POP kits, promote frequent buyer programs, and help manage inventory orders. Provide feedback on effective merchandising strategies.
3. Store Events and Demos: Organize and execute educational events and product demonstrations to inform consumers about Optimeal and current promotions. Prepare reports on these activities.
4. New Account Development: Introduce Optimeal to new pet specialty stores by building relationships with store management and sharing growth visions.
5. Administrative Tasks: Complete required reports, schedule and document activities such as Lunch and Learns, demos, and retailer requests.

Key Requirements:

• University degree in a business-related field
• Minimum 5 years of sales experience in Pet Specialty
• High energy and readiness to operate in a fast-paced environment
• Valid driver’s license and personal vehicle
• Strong interpersonal and organizational skills

What We Offer:

• Competitive base salary plus annual bonus based on KPIs
• Health insurance (including dental and vision) and 401k plan
• Entrepreneurial, fast-paced environment
• Opportunities for growth and additional responsibilities
• Flexible and remote work options
• Participation in trade events and industry growth opportunities
• Training and educational resources

About Optimeal:

Optimeal is a super-premium European pet food brand produced by Kormotech, a family-owned company with over 20 years of industry experience. Our manufacturing facilities are high-tech and located in Europe. Recognized among the top 50 pet food manufacturers worldwide in 2023 by Petfood Industry, our products are available in over 40 countries. Since launching in the US in 2021, Optimeal is sold on Amazon, Chewy, and in select independent stores.

Seniority Level

• Mid-Senior level

Employment Type

• Full-time

Industry

• Food and Beverage Manufacturing