Regional Sales Manager – PA, MD, DE

Manitou Bf; Washington (District of Columbia); On-site; Confidential; Full time

Benefits offered by this job

Company vehicle

Travel 2–3 nights per week

Medical/Dental/Vision insurance

401(k) matching

Tuition reimbursement

Job summary

Manitou Group is seeking a district sales leader to plan, direct and implement business initiatives for Manitou and Gehl dealer networks in the Pennsylvania, Maryland and Delaware region. You will recruit dealers, drive channel and dealer development, and work cross-functionally to meet ambitious market share objectives.

The role focuses on growing product line representation, managing rental and service initiatives, and coordinating with internal teams to deliver superior customer satisfaction.

Qualifications

• Prior experience with compact equipment/heavy equipment in dealer development/sales environment.
• Strong communication and relationship-building skills across diverse stakeholders.
• Ability to analyze markets and guide dealer strategy and growth.

Responsibilities

• Channel Development: identify markets; recruit and develop dealers and ensure full product line representation.
• Dealer Development: support dealers with sound business initiatives across products and services.
• Retail Development: set sales goals and inventory targets for equipment in the district.
• Rental Development: set rental dealer goals and fleet targets by product line and KPI market.
• Perform annual dealer reviews and implement corrective action plans to improve performance.

Skills

Interpersonal skills

Verbal & written communication

Education

College degree or equivalent

Tools

PowerPoint

Microsoft Suite

Google Workspace

Job description

Manitou is purposefully committed to you, its people. Based on a “One United Team” focus, we internationally cultivate our purpose-driven and agile work environment. As an equal opportunity employer, we cultivate, build and elevate our more than 6000 employees and their diversity across more than 30 countries we operate in. There are 6 main plants with locations in France, the USA, India, Italy and more than 30 subsidiaries all around the world.

Are you looking for a new opportunity? Join us to be part of our continuous success.

GENERAL ACCOUNTABILITY:

Plan, direct and implement business initiatives and supporting action plans for the Manitou and Gehl dealer organizations. Select strategic accounts within an assigned district in order to maximize sales potential and market share of company product lines for the Manitou and Gehl brands. Serve as district sales lead by directing and coordinating the dealer support efforts of all internal team members in order to obtain the goals and objectives for the assigned district. Perform research to identify district needs and opportunities of both short and long-term objectives, including but not limited to, the proper execution of channel and dealer development.

Region – Pennsylvania, Maryland & Delware

*region/territory could potentially shift slightly based off business need and the right candidate

DUTIES & RESPONSIBILITIES:

Channel Development: Identify high potential markets; locate, recruit, establish and develop dealers in these markets. Facilitate the establishment of full Company product line representation.

Dealer Development: Assist and develop both current and new dealers with the implementation of sound business initiatives (whole goods, parts and attachment retail sales, rental, service support, inventory planning, training) and take action to assist in the implementation of established initiatives.

Retail Development: Establish retail sales goals and inventory targets for equipment based on industry potential, sales and market share goals for assigned districts.

Rental Development: Establish rental Dealer sales goals and fleet targets for each product line based on industry potential, sales and market share goals for Key Performance Indicator (KPI) Market. Complement dealer rental goals through the support, promotion and sale of Company products to independent rental accounts and select Company approved strategic accounts.

Perform annual dealer reviews with the contracted dealer organization in order to fully develop dealer priorities for attainment of area goals and objectives. Fully document non-performance and develop corrective action plans in order to improve dealer performance.

Communicate Company policies and procedures to dealers and assure compliance to the Dealer Agreement(s) and Terms Schedule(s).

In conjunction with Company’s national advertising and co-op sponsored programs, direct and coordinate dealers target marketing efforts through the promotion of Company sponsored retail and aftermarket support programs.

Assist dealer personnel in retail sales calls, instruction of customers concerning service, applications, maintenance and safe operation of Company products.

Report customer complaints to Service and assist in follow up to provide customer satisfaction. Consult with dealers, recommend and influence change, which leads to increased customer satisfaction.

Develop and disseminate market information and suggest solutions to problems regarding product types, trends, competitive market share, specifications, and state and local restrictions. Collect and analyze data on end user requirements, industry trends and competitive activities for product recommendations.

Provide assistance to dealers and product management, including input on product applications and product bid specifications.

Develop and participate in conducting new product introductions, dealer/customer product information meetings, demonstrations, and trade shows.

Development and facilitation of product and application based training programs. Support the Product Managers and Product & Training Specialists with training material creation, specifically with focus on competitive positioning statements.

Manage and maintain field inventories at acceptable level of Days On Hand (DOH) Days Collection Outstanding (DCO), and Accounts Receivable (A/R) in compliance with Company goals. Protect Company receivables through properly executed inventory verifications on a timely basis as recommended through Company policy. Mitigate Company risk and exposure by working closely with Credit and Collateral Management with “high-risk” accounts.

Establish and maintain accurate sales forecasts for management to assist in proper production planning and inventory control.

Maintain expenses within operating budgets and develop travel schedules to efficiently cover all dealers on a regular basis while keeping costs to a minimum.

Maintain dealer files to include all pertinent dealer correspondence, dealer plans and performance discussions.

EXPERIENCE:

Prior experience with compact equipment/heavy equipment in dealer development/sales environment, preferably in the construction or agriculture industry.

Prior experience selling to and understanding of Rental Industry (Dollar/Time Utilization, CAPEX Spend, Fleet Acquisition and Disposal).

EXPERTISE:

Proficient in interpersonal and communication (verbal & written).

Familiar with PowerPoint and Microsoft and Google Suite.

EDUCATION:

College degree or equivalent experience in business or related area required.

INTERNAL & EXTERNAL CONNECTIONS:

• rental Company Owners & Managers
• sales operations
• end-user clientele
• marketing, credit, finance and training teams
• after-sales service team and attachment personnel

What does MANITOU Group offer?

• Base Salary Range between $110,000 – $130,000 per year, plus a potential quarterly/annual bonus based on performance metrics
  • *Actual pay determined by experience level, skills, qualifications & work location
• This position is located in the field supporting the Pennsylvania, Maryland and Delaware territory
• Company Vehicle
• Travel Requirements – typically 2-3 nights per week for 3 out of 4 weeks a month but can fluctuate
• In addition to an inclusive compensation package, we offer a comprehensive benefits program including Medical/Dental/Vision, a matching 401k, tuition reimbursement, volunteer program, wellness activities, employee and family activities throughout the year and so much more!
• Applicants must be authorized to work in the United States.
• Manitou Group is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status or disability status.