Regional Sales Manager - Mid West

FOBA Laser Marking + Engraving; Wisconsin; On-site; USD 95,000 - 114,000; Full time

Benefits offered by this job

Company vehicle

Comprehensive training & career dev

401(k) with company match

Job summary

FOBA Laser Marking + Engraving, part of Veralto, seeks a Regional Sales Manager for the Americas region, focused on driving profitable growth in an assigned territory with direct customers and channel partners. This remote position reports to the Sales Manager - Americas and requires extensive travel across the region.

The role emphasizes order intake, pipeline development, and collaboration with Applications Engineering and Service teams to advance FOBA’s commercial strategy within a supportive

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or a related field.
• 5+ years of B2B sales experience in capital equipment or engineered solutions.
• Experience selling into automotive, medical devices, packaging, or industrial manufacturing.
• Willingness and ability to travel 50%+ within the assigned territory.

Responsibilities

• Own regional order intake, revenue performance, and margin for the assigned territory.
• Manage a portfolio of direct customers, OEMs, integrators, and strategic channel partners.
• Drive new business through proactive prospecting, customer visits, and solution selling.
• Maintain disciplined opportunity management in Salesforce: forecasting, pipeline development, and deal progression.
• Lead customer engagements, technical discussions, and site visits with engineering and service teams.
• Develop and enable distribution partners through joint sales activities and reviews.

Skills

B2B sales

Capital equipment

Channel partners

Sales forecasting

Education

Bachelor’s degree in Business/Engineering/Marketing

Job description

• Doing meaningful work that makes an everyday impact on the world around you.
• Owning your ambition and fueling your career growth.
• Collaborating with a vibrant, inclusive, global team.

Job Description

Imagine yourself…

• Doing meaningful work that makes an everyday impact on the world around you.
• Owning your ambition and fueling your career growth.
• Collaborating with a vibrant, inclusive, global team.

It’s possible with a role at FOBA. FOBA, part of Videojet and the broader Veralto network, is a leader in camera-based precision systems, machines and processes for laser marking and engraving. Our work touches critical systems and products we all rely upon, like medical devices, car parts, semiconductors, tool and mold marking. As one of the world’s leading providers of system solutions for industrial laser marking, we help our customers enable the quality and traceability of their products and respond to trends and regulations in efficient, effective ways.

As part of the FOBA team, you can make your mark and own your ambition with challenging everyday work that makes a tangible impact on the world around you, and numerous opportunities to build new skills and invest in your career growth.

Why You’ll Love This Role

• Company Vehicle
• A high-impact, hands‑on sales role with direct influence on regional growth and success.
• Support from a global network of Applications, Service, Marketing, and Product Management teams.
• Clear career progression opportunities within FOBA and the broader Veralto organization.
• Flexible, remote working environment with autonomy in managing your territory.
• Comprehensive Training & Career Development: Participate in professional onboarding, recurring upskill programs, coaching, and career advancement opportunities.
• Competitive Benefits Package: PTO, health and welfare benefits including dental, vision, paid parental leave, disability coverage, and more.
• Additional Perks: 401(k) with company match, and being part of Veralto (NYSE: VLTO), a purpose‑driven company safeguarding vital resources.
• The total target compensation for this role is between $135K - $150K. Competitive base salary depending on level of experience.

Reporting to the Sales Manager - Americas, the Regional Sales Manager is responsible for driving profitable growth within an assigned territory across the Americas through direct customer engagement and channel partner management. This role owns regional order intake, opportunity creation, and execution of the customer buying process, playing a critical role in advancing FOBA’s commercial strategy. This is a remote position within the assigned region.

Location: anywhere within Mid West region

In this role, a typical day will look like

• Owning regional order intake, revenue performance, and margin for the assigned territory.
• Managing a portfolio of direct customers, OEMs, integrators, and strategic channel partners.
• Driving new business through proactive prospecting, customer visits, and application-based solution selling.
• Maintaining disciplined opportunity management in Salesforce, including forecasting, pipeline development, and deal progression.
• Leading customer engagements, technical discussions, and site visits in collaboration with Applications Engineering and Service teams.
• Developing and enabling distribution partners through joint sales activities, opportunity reviews, and alignment with FOBA sales processes.

This role requires approximately 50%+ travel within the assigned region. Travel is primarily regional, with flexibility in scheduling and planning customer visits, partner engagements, and sales activities.

The essential requirements of the job include:

• Bachelor’s degree in Business, Engineering, Marketing, or a related field.
• 5+ years of B2B sales experience, preferably in capital equipment or engineered solutions.
• Demonstrated experience managing complex sales cycles and closing high-value opportunities.
• Experience selling into industries such as automotive, medical devices, packaging, or industrial manufacturing.
• Willingness and ability to travel 50%+ within the assigned territory.

FOBA and Videojet are proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources, and building rewarding careers along the way.

US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue‑based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $95000 - $114000 USD per year. This job is also eligible for Commission Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

US residents: In any materials you submit, you may redact or remove age‑identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [e-mail] to request accommodation.

The EEO posters are available here.