Regional Sales Manager (Carolinas)

Newton Crouch Company, LLC.; Northern (KY); Hybrid; USD 90,000 - 170,000; Full time

Benefits offered by this job

Competitive Salary and Commission

Health, dental, vision, short term and

401K with match

Paid Holidays and time off

Job summary

Newton Crouch Company, LLC is seeking a Regional Sales Manager to lead the North American sales effort for its equipment, technology, and services. This remote-based role focuses on growing distribution and direct sales across the Carolinas region and broader North American market.

The candidate will drive revenue growth, enhance market share, and maintain high standards of consultative selling while collaborating with dealers and internal teams.

Qualifications

• 4-year degree desirable, preferably in agriculture.
• Experience with distribution and channel management.
• Deep understanding of the agricultural industry and farm practices.
• Ability to learn region-specific farming practices.

Responsibilities

• Owns the territory as a trusted Newton Crouch representative.
• Hits sales targets by prioritizing margin-conscious actions.
• Builds strong relationships with customers, dealer principals, leadership and sales staff.
• Identifies dealer candidates and reinforces the sales pipeline across dealer and direct sales.
• Stays current on Newton Crouch products and precision agriculture technology.

Skills

Distribution management

Channel development

Relationship building

Agricultural equipment

Education

Bachelor's degree in agriculture

Job description

Newton Crouch currently is seeking a Regional Sales Manager (RSM) to join our North American sales team. Remotely based, this position is focused on selling Newton Crouch equipment, technology, products & services in the Carolinas Region, leveraging existing distribution channels & direct sales while developing distribution coverage in the region to scale the business. The RSM is the owner & driver of direct as well as distribution & key account sales in the region, which are not only critical to growth in-territory but also contribute to the success of the expanding company overall.

The main goal is to execute around business strategies and the sales pipeline process, driving healthy year-over-year revenue growth, market share penetration and profitability for Newton Crouch equipment. Identifying and pursuing sales opportunities while building & strengthening the sales channel in the region are key tenets to this position, rooted in solid relationships, and most importantly, being a trusted consultative advisor.

This person must demonstrate drive, high standards, strong attention to detail, along with excellent organizational, interpersonal skills, and teamwork.

Roles, Responsibilities, & Desired Qualities

• A proven, high-integrity ag equipment/precision ag professional, respected by peers, customers, and competitors, who "owns" the territory as a knowledgeable, trusted Newton Crouch representative
• Personable, competitive, and collaborative; seen as someone who gets things done for both the region and the company as a whole
• Consistently hits sales targets by identifying and executing high-priority, margin-conscious actions while avoiding distractions
• Builds strong relationships with customers, dealer principals, leadership, and sales/support/parts staff, serving as a trusted advisor on healthy business fundamentals (revenue, margin, financial health, balanced operations)
• Identifies and qualifies dealer candidates, and reinforces the sales pipeline process across both dealer and direct sales
• Teaches dealers to sell and support effectively rather than doing it for them, while personally engaging top-priority customers as needed
• Maintains a regular ride-along cadence with customers and priority dealers
• Communicates in regular cadence with sales leadership, and represents the company at key trade shows and events
• Stays current on Newton Crouch products, precision ag technology, and competitive offerings - promoting relevant tech and channeling customer feedback into product improvement recommendations
• A proven agricultural equipment and / or precision agriculture industry professional

Skills, Knowledge, Qualifications and Experience

Education & Experience

• 4-year degree is desirable, preferably in agriculture. Other degrees and valuable experience are considered on respective merits
• Experience with distribution & channel management is highly sought after
• Deep understanding of the agricultural industry, machinery, applications, farm practices, and the ability to learn new farm practices by region and crop type are key to the role

Interpersonal & Communication Skills

• Calm, responsible communicator who works through challenges professionally, with strong oral/written and customer-facing skills, and an effective listener who responds clearly in person, email, and by phone
• Comfortable presenting (e.g., PowerPoint); effective on frequent calls and video conferences
• Ability to read and interpret technical manuals and documentation
• Sound judgment, sense of urgency, and consistent follow-through; makes and delivers on commitments, and takes personal responsibility for quality
• Positive, coachable, and team-oriented; seeks and applies feedback, builds strong team relationships
• Confident and trustworthy, with high personal standards of accountability and discipline
• Upholds and exemplifies Newton Crouch's mission, vision, values, and code of conduct

Travel & Office

• Requires approximately 70% travel within the territory for dealer/customer visits, conventions, trade shows, events, training, and internal meetings; travel volume may fluctuate seasonally with business needs
• Remote, home office-based role, reflecting the team's dispersed geographic structure
• Living within an hour of a regional or international airport is preferred, though flexible given the rural nature of the industry

About Newton Crouch Company, LLC

Newton Crouch Co., LLC (NCC) has served the agricultural industry since 1940 as a spreading and spraying equipment innovator. Our equipment is used throughout the United States and the world. Service, dependability, and quality construction are our priority.

Compensation & Perks

• Competitive Salary and Commission Structure
• Insurance: health, dental, vision, short term disability, life, and accident insurance
• Company paid life and long-term disability insurance
• 401K with match
• Paid Holidays and time off