Regional Sales Manager

Crunch Fitness; Tampa (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401K

PTO

Auto Allowance

Free Gym Membership

Discounted PT Sessions

Career Growth

Job summary

CR Fitness seeks a Regional Sales Manager to lead sales strategy and performance across our Florida markets, driving new member acquisition and presale campaigns while mentoring a high-performing sales leadership team.

The role requires 10+ years in fitness sales leadership, multi-unit experience, and willingness to travel up to 75%. Competitive base salary with performance-based bonus and comprehensive benefits are offered by a fast-growing Crunch Fitness franchise.

Qualifications

• 10+ years of progressive sales leadership experience in the fitness industry.
• Proven track record of building and scaling sales teams across multiple locations.
• Strong leadership, communication, and motivational skills.

Responsibilities

• Lead sales operations across CR Fitness clubs and drive revenue growth.
• Develop and mentor a high-performing sales leadership team including VPs, District Managers, and General Managers.
• Oversee membership performance, KPIs, and forecasting across locations.
• Partner with Marketing, Operations, and Training to align member acquisition and retention strategies.
• Analyze performance trends and present data-driven recommendations to executives.

Skills

Sales leadership

Multi-unit management

Forecasting & analytics

CRM proficiency

Travel readiness

People development

Strategic planning

Salesforce

Tools

Salesforce

Job description

Regional Sales Manager

Here We GROW Again! CR Fitness is one of the fastest-growing Crunch Fitness franchise groups, with over 9 5+ locations and aggressive plans to expand across multiple markets. Our mission is to transform lives through fitness, leadership, and opportunity. We believe in building high-performing teams that deliver an exceptional member experience and drive explosive revenue growth.

Position Overview

The Regional Sales Manager will lead the strategic vision, execution, and performance of all sales operations across CR Fitness clubs. This individual is responsible for driving top-line revenue through new member acquisition and presale performance while developing and mentoring a high-performing sales leadership team. This role requires a proven leader with deep fitness industry knowledge, strong analytical capabilities, and a results-driven, people-first mindset.

Key Responsibilities

• Support, and develop the Vision and Culture and integrity of the organization
• Execute sales strategies to meet and exceed company growth goals across all designated markets
• Responsible for achieving monthly, quarterly, and yearly revenue / unit objectives set forth by the Company regarding membership and Operations
• Lead, coach, and develop a team of Regional Vice Presidents, District Managers, and General Managers
• Oversee membership performance, KPIs, and forecasting across all locations
• Analyze weekly and monthly performance trends and present data-driven recommendations to executive leadership
• Partner with NCO team to ensure successful club launches and presale campaigns in new and expanding markets
• Partner with Marketing, Operations, and Personal Training Leaders to align on member acquisition and retention strategies
• Cultivate a high-performance, accountability-driven sales culture aligned with CR Fitness values

Requirements

• 10+ years of progressive sales leadership experience in the fitness industry
• Proven track record of building and scaling sales teams and driving multi-unit revenue growth
• Strong leadership and communication skills with the ability to motivate and influence all levels of the organization
• Analytical mindset with a deep understanding of sales metrics, CRM tools, and reporting
• Passion for fitness and a strong alignment with CR Fitness’s mission and growth vision
• Willingness to travel regularly across markets (up to 75%)
• Willingness to relocate to any market based on the needs of the company

Compensation & Benefits

• Competitive base salary + performance-based bonus
• Medical, Dental, Vision & Life Insurance
• 401K & PTO
• Auto Allowance
• Free CR Fitness membership & Discounted Personal Training Session
• Exciting, team-oriented work environment with career growth opportunities in a rapidly expanding company

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona, and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.