Regional Sales Manager

Socket.dev; Denver (CO); On-site; USD 90,000 - 160,000; Full time

Benefits offered by this job

Health care coverage

401K plan

Paid holidays

Job summary

Morrow Equipment Company is seeking a Regional Sales Manager to drive sales and leasing of our equipment within the assigned district. This role requires frequent travel to call on customers, negotiate terms, grow market share, and maintain professional customer relationships.

The successful candidate will work under the VP of Sales, align with service and corporate teams, and promote brand integrity while meeting sales targets and corporate policies.

Qualifications

• Minimum 5 years of Sales experience in heavy equipment or related field.
• Strong negotiation and customer service skills are required.
• Willingness to travel across the district as needed.
• Maintain high ethical standards and meet deadlines.

Responsibilities

• Sell or lease Morrow Equipment products in the assigned territory.
• Travel throughout the district to call on customers and solicit orders.
• Negotiate pricing and terms to increase market share.
• Maintain territory management and timely quotes and expense reporting.
• Promote the Morrow brand and ensure professional representation.

Skills

Sales experience

Negotiation skills

Customer service

Travel readiness

Ethical standards

Education

College degree preferred

Job description

Description

Join Morrow’s Team as a Regional Sales Manager

Morrow Equipment Company is seeking applicants for Regional Sales Manager to support our operations.

Why Morrow?

Morrow Equipment Company is recognized as the #1 tower crane provider in North America. We are dedicated to safety, quality, and delivering exceptional service to our customers. Joining Morrow means working with industry-leading equipment, experienced professionals, and supporting some of the most significant construction projects across the region.

APPLICATION DEADLINE: 09/30/2026

GENERAL JOB DUTIES:

The Regional Sales Manager is responsible for selling or leasing the assigned Morrow Equipment products to the customer base in the assigned territory. The primary focus is travelling throughout the district as required to call on regular and perspective customers, solicit orders and work with such customers, increasing market share in the assigned district, negotiating pricing and terms for the sale or leasing of equipment, ensuring that customer needs are met and fulfilling any additional duties assigned by the VP of Sales or President/COO.

ESSENTIAL JOB FUNCTIONS:

• Grow and maintain customer base in assigned district.
• Be a resource for the corporate staff on competitive pricing and competition.
• Identify and communicate to appropriate corporate staff intelligence on market changes with appropriate suggestions on reactions to market changes.
• Increase market share in product lines in the assigned District to achieve company goals.
• Maintain contact with prospective and current customers prior to and throughout the sales or lease projects.
• Maintain proper territory management skills for efficient sales coverage.
• Utilize company quoting and record keeping systems to timely, consistent quotes to the end customers.
• Properly maintain and submit expenses in a timely manner while following the expense reporting rules detailed in the employee handbook.
• Promote the Morrow brand and culture in daily interactions with customer base.
• Dress professionally wearing Morrow branded attire.
• Always conduct business in a professional manner with the highest ethical and personal standards.

PRODUCT SUPPORT:

• Support the promotion of extended warranty programs and preventive maintenance plans to increase both machine and product support sales.
• Collaborate with service team to ensure a singular message of support is communicated to the customer base.

CUSTOMER SERVICE:

• Promote a culture of Safety and high performance to all Morrow employees and customer base.
• Further the relationship with customers needing a higher level of interaction and support from the Company.
• Promptly address customer complaints and resolve concerns.
• Increase customer engagement, interactions, and transactions within the assigned District.

OTHER FUNCTIONS:

• Assist as requested in the compliance with all local, state and federal laws and regulations.
• Assist in the elevation of the Company’s public image including participation in industry associations and community organizations.
• Assist with other duties assigned and directed by corporate management within the framework of Morrow Equipment Company, L.L.C objectives.

KNOWLEDGE/SKILLS/ABILITY:

• Strong knowledge of marketing, sales strategies and tactics.
• Strong industry and product knowledge.
• Strong knowledge of customer service skills.
• Maintain a strong code of ethics and honesty at all times.
• Meets commitments and deadlines.
• Stays focused under pressure.
• Demonstrates openness to new structure, procedures, technology.
• Able to travel using own and/or company vehicles.
• Able to work a flexible schedule as needed.
• Skilled at using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Excellent computer skills including Microsoft Office programs.
• Demonstrates positive work ethic.
• Identifies what needs to be done and takes action without being asked.
• Anticipates and accurately defines needs and problems.
• Carefully prepares for meetings.
• Understands and operates within applicable policy and procedure.
• Strong social perceptiveness and awareness of others’ reactions and understands why they react as they do.
• Able to handle sensitive and difficult situations with tact and diplomacy.
• Energetic, forward thinking and creative with high ethical standards and an appropriate professional image.
• Adept at working within a team working environment.
• Able to successfully mediate between various stakeholders.
• Listens and responds constructively to other’s ideas.
• Provides assistance to others when needed.
• Listens effectively. Ensures that regular, consistent communications take place with other employees as needed.
• Excellent oral and written communication skills.
• Tailors the content of speech and written communication to the purpose and receiver.
• Organizes ideas clearly.

EDUCATION/WORK SCHEDULE:

• College degree preferred, with undergraduate coursework in business, marketing, finance or related field.
• At least five years of Sales experience in the Heavy Equipment Industry or any equivalent combination of education, experience, skills and abilities that enables the individual to perform the primary duties of the position.
• Must have a valid driver license without restrictions.

Job Type: Full-time

Experience: Sales / Rentals of Heavy Equipment: 5 years (Preferred) Education: Bachelor's (Preferred)

Required travel: As needed

Requirements

PHYSICAL ACTIVITIES REQUIRED:

Average hours per week: 40 (normal work schedule).

Shift: Day shift only.

Tools or equipment used for this position and frequency of use: Various office equipment

Percentage of time during normal workday the employee is required to:

Sit – 60% Stand – 10% Walk – 10% Lift – 5%

Squat – 5% Bend – 5% Twist – 5% Crawl – N/A

Kneel – N/A Drive – N/A Climb – N/A Reach over Shoulders-N/A

**All of these are required in various percentages that differ according to the assignment.

Weight required to be lifted each normal workday:

Not Required Occasional Frequently Continuously

0-10 lbs. X

10-20 lbs. X

20-35 lbs. X

35-50 lbs. X

50-75 lbs. X

75-100 lbs. X

Over 100 lbs. X

Describe and explain the lifting and carrying requirements. E.g.: the distance material is carried, how high material is lifted, etc.

Lifting: Occasional office supply order or incoming shipment.

Carrying distance: Various requirements according to project.

Repetitive use of hands:

Weight Frequency

Simple Grasping Normal 0-15 lbs. Occasionally

Pushing/Pulling Normal 0-15 lbs. Occasionally

Repetitive use of foot or feet in operating machine controls:

N/A

Sensory requirements (speech, vision, smell, touch, hearing):

All are required.

Environmental factors of each normal workday:

• Time spent: Inside - 8 hours, Outside - 0 hours
• Temperature: Normal indoor temp.
• Humidity: Normal
• Atmosphere: Fumes, Odors, Dust, Gas

BENEFITS

HEALTH CARE COVERAGE - We offer a platinum level comprehensive benefits package for eligible U.S. employees and dependents.

• Medical Plans – Choice of PPO Medical Plan and HSA Medical Plan (Wellness and Standard)
• Dental PPO Plan
• Prescription Drugs – Retail Pharmacy, Mail Order and Specialty Pharmacy

FINANCE & SAVINGS - We offer a 401(K) plan with company match, flexible spending accounts, life and disability coverage and more.

• 401(K) Retirement Plan with Company Contributions
• Flexible Spending Accounts – Health Care FSA, Limited Purpose Health Care FSA and Dependent Care FSA
• Employer Paid Basic Life and AD&D Insurance Coverage
• Employer Paid Long-Term Disability Insurance
• Voluntary Life Insurance and AD&D Insurance Coverage
• Short-Term Disability – 50/50 Employee/Employer Split

WORK/LIFE BALANCE - We offer generous paid holidays, vacation and PTO to help employees balance life at work and at home.

• Paid Holidays and Employee’s Birthday
• Paid Vacation
• Paid PTO (Personal Time Off and Sick Leave)
• Free Confidential Counseling through the Employee Assistance Program

These examples are not meant to be all-inclusive and management reserves the right to modify tasks within this job description to meet the needs of the Company.

Employees are expected to maintain a clean, safe and orderly workspace, assist co-workers whenever possible and work overtime when necessary. All Morrow employees are required to constantly work in a safe manner and comply with all Morrow safety policies.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.