Regional Sales Manager

HumanCo LLC; Austin (TX); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Dental and vision benefits

401(k) contribution

PTO

Bonus potential

Career advancement opportunities

Job summary

A leading CPG company is seeking a Regional Sales Manager to drive growth across Natural and Conventional channels. This role involves maintaining relationships with key regional accounts, managing broker partners, and supporting distribution expansion. Candidates should have 3-5 years of relevant sales experience, particularly in CPG, and demonstrate strong communication and organizational skills. Enjoy competitive pay, health benefits, and opportunities for career advancement in a dynamic environment.

Qualifications

• 3-5 years of sales experience within CPG, preferably in Natural/Conventional channels.
• Experience with syndicated data valuable.
• Strong ability to thrive in a fast-paced environment.

Responsibilities

• Assist with sales strategy development, forecasting, and budgeting.
• Own annual sales target for regional channels.
• Build and maintain relationships with regional HQ accounts.
• Manage broker partners and support distribution expansion.
• Develop customer presentations highlighting brand opportunities.
• Set performance goals for broker partners.
• Optimize trade promotion plans for ROI.
• Manage new product launches and retail programs.
• Ensure execution of shopper marketing initiatives.
• Travel up to 30% for customer visits and trade shows.

Skills

Sales experience

Strong communication skills

Analytical skills

Presentation skills

Organizational skills

Education

Bachelor's degree

Tools

SPINS

Nielsen

IRI

DemandTec

1WorldSync

Job description

ABOUT US

Do you enjoy working with friendly and passionate people? Do you love pizza and bread sourced from the best local ingredients?

Against the Grain (ATG) is a Vermont-based gluten- and grain-free bread company. For 19 years, all products have been made in ATG’s dedicated commercial bakery in Brattleboro, Vermont. Our company is committed to the local community - from sourcing local ingredients to employing a local team of 90+ people. ATG’s products are gluten‑free, grain‑free, all‑natural, non‑GMO, and made with simple ingredients everyone can understand. We offer consumers a range of products including pizzas, baguettes, rolls, and bagels in a variety of flavors.

At Against the Grain, we know that people are our most important ingredient! We recently joined forces with HumanCo to fuel our national growth and ensure continued creation of products that help people live healthier lives.

THE OPPORTUNITY

We are searching for a driven, self‑starting individual to join our team as the Regional Sales Manager. Reporting to the Director of Sales, this role is responsible for driving growth and relationships across both Natural and Conventional Channels nationwide. This includes working with brokers, distributors, and Regional HQ Accounts, both in‑person and virtually, to strengthen partnerships and accelerate distribution and velocity.

JOB RESPONSIBILITIES

• Assist with sales strategy development, forecasting, budgeting, and resource planning.
• Own annual sales target delivery across Natural and Conventional regional channels.
• Build and maintain strong relationships with Regional HQ Accounts in Natural, Conventional, Specialty, and Distributor channels.
• Manage broker partners and support distribution expansion across regional chains and independents.
• Develop compelling, data‑backed customer presentations highlighting brand story and category opportunities.
• Set and monitor quarterly performance goals for broker partners.
• Oversee and optimize trade promotion plans for maximum ROI.
• Identify and manage new product launches and retail programs.
• Ensure strong execution of shopper marketing and merchandising initiatives.
• Travel up to 30% for customer visits, trade shows, team offsites, and market checks.

BENEFITS

Competitive pay driven by prior work experiences. We offer health insurance, dental, vision, 401(k) contribution, PTO, bonus potential, and career advancement opportunities.

SALARY

$85,000-$95,000 + Bonus potential - commensurate with experience and scope

Requirements

QUALIFICATIONS

• 3–5 years of sales experience within CPG (experience with Natural and/or Conventional channels preferred).
• Experience with syndicated data (SPINS, Nielsen, IRI).
• Strong communication, analytical, and presentation skills.
• Ability to thrive in a fast‑paced, entrepreneurial environment.
• High attention to detail and strong organizational skills.
• Bachelor's degree required.
• Experience with DemandTec or 1WorldSync is a plus (not required).