Regional Sales Lead (West Texas)

Coinscapture; Lubbock (TX); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Self-development budget

Health benefits

Parental leave

401k with employer match

Job summary

Halter seeks a Regional Sales Manager to lead Territory Managers across the U.S., spending significant time in the field coaching reps, engaging customers, and eliminating barriers to success. The role centers on regional revenue performance, data-driven forecasting, and maintaining strong CRM discipline.

Based in West Texas (Midland, Lubbock, San Angelo or Abilene), you’ll recruit and scale teams while aligning with U.S. commercial leadership on priorities and execution.

Qualifications

• Strong frontline sales leadership experience.
• Hands-on, field-first mindset.
• Expertise in sales process & methodologies.
• Pipeline, Salesforce & forecasting discipline.

Responsibilities

• Lead, coach & develop Territory Managers through frequent in-field work and hands-on sales training.
• Own regional revenue performance by driving activity and account growth.
• Maintain Salesforce hygiene & forecasting, review pipelines weekly.
• Surfacing customer insights and feedback to Product, Engineering & Marketing.

Skills

Frontline sales leadership

Field sales experience

Sales process expertise

CRM & forecasting (Salesforce)

People leadership

Tools

Salesforce

Job description

About HalterAt Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.• We’re backed to deliver on a mission that matters by Tier 1 investors including Founders• Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus• Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.To find out more, visit our LinkedIn & Instagram.About the roleAs a Regional Sales Manager at Halter, you will lead a team of Territory Managers on the front lines of transforming livestock management across the U.S. This is a deeply hands-on role: you’ll spend most of your time in the field coaching reps, joining customer conversations, and removing barriers to their success.You’ll shape regional performance, uphold rigorous pipeline and Salesforce standards, and ensure your team executes with consistency and excellence. We’re looking for a leader who brings energy, high standards, and a strong sense of culture. Someone who cares about people, thrives in fast growth, and can operate equally well in strategy discussions and day-to-day execution.This role is based in the West Texas region. Candidates will ideally be based in Midland, Lubbock, San Angelo or Abilene. Frequent travel is required as apart of this role.What you’ll do•Lead, coach & develop Territory Managers through frequent in-field work (~60% travel), ongoing feedback, role-plays, and hands-on sales training to ensure strong execution and skill development.•Own regional revenue performance by driving consistent activity, supporting both new sales and account expansion, and ensuring TMs meet input and output targets.•Maintain world-class Salesforce hygiene & forecasting, reviewing pipelines weekly, ensuring accurate data, and acting as deal support on structure, escalations, and critical opportunities.•Serve as the regional voice - surfacing customer insights, product feedback, and operational issues to Product, Engineering, Marketing, Customer teams, and broader leadership.•Localize national strategy into regional execution plans, run lightweight team rhythms (1:1s, check-ins), and align closely with U.S. commercial leadership on performance and priorities.•Recruit and develop high-performing talent, helping scale Territory Manager teams as Halter grows rapidly across the U.S.What you’ll bring•Strong FrontlineSales LeadershipExperience leading and developing field sales reps, ideally in high-growth or high-velocity environments, with a track record of coaching reps to consistently improve performance.•Hands-On, Field-First Mindset: Comfortable spending the majority of your time on the road - joining customer visits, modeling best practices, and staying deeply connected to real-world customer challenges.•Expertise in Sales Process & Methodology: Proficiency in modern sales practices (e.g., consultative/challenger sales models, role-plays, discovery techniques) and the ability to coach Territory Managers to master them.•Pipeline, Salesforce, & Forecasting Discipline: Strong operational rigor with CRM hygiene, pipeline management, input metrics, and forecasting accuracy - especially important in a hardware + software environment.•Direct, Supportive People Leadership: A leadership style built on clarity, accountability, empathy, and high support - someone who cares deeply, sets high expectations, and builds strong team culture.•ComfortWith Ambiguity & Fast Growth: Thrives in dynamic, evolving environments; adaptable, resourceful, and motivated by building systems, processes, and habits in a rapidly scaling U.S. business.Our Benefits•Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth.•Health Benefits - We offer best-in-class insurance for our employees, so they can care for themselves and their families.•16 weeks of paid parental leave for primary and 8 weeks for secondary caregivers plus many other parental benefits that support you and your family.•Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.•We're proud to offer 401k and make an employer match. We offer a 100% match on the f...