Regional Media Strategist

Canvas Worldwide; Dallas (TX); Hybrid; USD 63,000 - 77,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Pet insurance

Commuter benefits

Disability insurance

Life insurance

401(k) matching

Holidays

Do Good Day

Unlimited PTO

Social events

Wellness events

DEI Council

Auto purchase rebate

Wellness allowance

Job summary

Canvas Worldwide is seeking a mid-level Media Strategy/Planning professional in Dallas. You will assist in creating, executing and stewarding strategic multimedia market plans, lead projects, and support a Strategy team in daily tasks across TV, radio and digital channels.

The role requires 1–2 years in media strategy/planning, strong communication, and proficiency with MediaOcean, Prisma and Scarborough. A hybrid in-office schedule applies with ongoing vendor coordination and budget management.

Qualifications

• Bachelor’s degree is required.
• 1–2 years Media Strategy/Planning experience; Automotive category experience a plus.
• Experience with key media planning/research tools: MediaOcean, Prisma, Scarborough.
• Strong written and verbal communication and ability to present to managers and clients.

Responsibilities

• Collaborate on and support the development of strategic plans/presentations/recommendations across all media channels.
• Work across departments and with external agency partners.
• Utilize media research and planning tools to support recommendations and analyses.
• Manage, update and reconcile regional media budget and market flowcharts.
• Issue and manage Linear TV and Radio buy specs and Digital media authorizations to local teams.
• Maintain plans in Media Ocean and other media software/tools.
• Manage and resolve vendor invoice discrepancies to ensure accurate client billing.
• Represent Canvas Worldwide professionally with clients and within the industry.

Skills

Written & verbal communication

Presentation skills

Media research tools (MediaOcean, etc)

MS Office (Excel/PowerPoint)

Attention to detail

Organization & analytics

Multi-project management

Education

Bachelor’s degree

1–2 years Media Strategy/Planning

Tools

MediaOcean

Prisma

Scarborough

Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you “Challenge the Comfortable?” Then you’ll fit right in here at Canvas.

Recognized as one of Ad Age’s “Best Places to Work” for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Role

Assist and support the creation, execution and stewardship of strategic multimedia market plans. Lead individual projects and assignments, responsible for the completion of recurring deliverables, and available to support other Strategy team leaders on daily business needs.

Responsibilities

• Collaborate on and support the development of strategic plans/presentations/recommendations across all media channels


• Effectively work across departments within the agency and with external agency partners


• Utilize media research and planning tools to support recommendations and analyses


• Manage, update and reconcile Regional media budget and maintain market flowcharts


• Issue and manage Linear TV and Radio buy specs and Digital media authorizations to local investment teams for local market media


• Responsible for maintenance of plans in Media Ocean and other media software/tools


• Manage and resolve vendor invoice discrepancies to ensure accurate client billing


• Represent Canvas Worldwide professionally with clients and within the industry


• Provide oversight and guidance to the Associate and contribute to their development and growth


• Be proactive: Show an interest in constantly learning and growing

Qualifications

• Excellent written and verbal communication skills


• Strong presentation skills and the ability to communicate to internal managers and clients


• Proficient with media research tools including MediaOcean, Prisma and Scarborough


• Strong computer skills (MS Office Suite) with advanced Excel / PowerPoint experience required


• Attention to detail and the ability to prioritize workload


• Strong organizational and analytical skills


• Ability to manage various projects and deadlines simultaneously

Minimum Qualifications

• Bachelor’s degree required


• 1-2 years Media Strategy / Planning experience; Automotive category experience a plus


• Understanding of and experience with key media planning / research tools: MediaOcean, Prisma and Scarborough

$70,400 - $70,400 a year

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring