Regional Marketing Manager

Stratus Clean Pacific Northwest; Portland (OR); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid time off

Bonus

Job summary

Stratus Clean Pacific Northwest is seeking a hands-on marketing leader to own the marketing machine for Oregon and Washington. You will design repeatable processes for proof, content, and campaigns across SEO, social, email, and sales collateral, with a focus on facility managers and multi-location growth.

You will own local SEO, manage Google Business Profiles and location pages, drive review generation across franchisees, and work with vendors to optimize paid and organic efforts.

Qualifications

• 5–8+ years of hands-on local marketing for multi-location services.
• Proven ability to move rankings, traffic, and leads with case studies.
• Systematic thinker with checklists, playbooks, and repeatable processes.

Responsibilities

• Design and run the marketing machine for Stratus Clean PNW across channels.
• Own local SEO: Google Business Profiles, on-site SEO, location pages, citations.
• Build and enforce a review-generation system with clear scripts and goals.
• Create and manage a simple content calendar for LinkedIn and relevant platforms.
• Coordinate with external vendors; set targets and optimize performance.
• Report weekly/monthly on scorecard, insights, and experiments.
• Collaborate cross-functionally with franchise owners and sales to align promises with delivery.

Skills

Local marketing

SEO

Google Business Profile

Content marketing

Analytics & dashboards

Lead generation

Vendor management

Tools

Google Analytics

Google Search Console

Job description

We are a commercial cleaning master franchise serving Oregon and Washington. We want to be the name facility and property managers think of when they think “reliable, elevated cleaning” in the Pacific Northwest.

To do that, we are building a Stratus Marketing Machine: a repeatable system that turns customer proof, content, and offers into leads and brand equity without depending on the founder.

You will be the person who owns and runs that machine.

Your mission (what you actually own)

Your scorecard will be simple and visible:

• Qualified demand
• X new qualified opportunities per month from facility / property managers in OR–WA (number set with you based on current baseline).
• Local visibility
• Growth in organic + direct traffic to our territory pages.
• # of priority cities where we rank in the top 3 map pack for “commercial cleaning + city.”
• Reputation & brand
• New 5-star Google reviews per month across franchisees.
• Average rating above 4.7+.
• Consistent “Stratus Clean PNW = elevated, low-drama commercial cleaning” message across channels.

If these numbers move in the right direction, you’re winning. If they stall, you own the plan to fix it.

What you’ll do

• Design and run the Stratus Clean PNW Marketing Machine: build and maintain checklists that constantly generate customer proof, content, and campaigns we can use across SEO, social, email, and sales collateral.
• Own local SEO: Google Business Profiles, on-site SEO, location pages, citation management, and reporting for our key markets.
• Build and enforce a review-generation system across franchisees with clear scripts, touchpoints, and goals.
• Create and manage a simple content calendar for LinkedIn and other relevant platforms, focused on case studies, proof, and offers for facility managers (not vanity posts).
• Coordinate with any external vendors (paid media, web) as the internal owner: set targets, review performance, and make keep/kill/scale decisions.
• Report weekly and monthly on your scorecard, insights, and next experiments.
• Work cross-functionally with franchise owners and sales to ensure what we promise in marketing matches what we deliver, reinforcing our brand flywheel.

You’re a fit if

• 5–8+ years in hands‑on local marketing (SEO, Google Business, social/content) for service or multi‑location businesses.
• You can show before/after examples of moving rankings, traffic, and leads – not just followers.
• You think in systems, not one‑off campaigns: you like checklists, playbooks, and repeatable processes.
• You’re comfortable being both strategic and scrappy: one hour you’re in GA/Search Console, the next hour you’re filming a quick on‑site case study video.
• You’re data‑driven: you can build a simple dashboard, read it, and change behavior based on it.
• You act like an owner: you want your work tied to real business outcomes, not activity.

What success looks like

In 90 days:

• Clear baseline metrics and a simple dashboard live.
• Review system installed and producing consistent 5‑star reviews.
• Priority city list defined and first ranking lifts in motion.
• Weekly content and proof cadence running without founder involvement.

In 12 months:

• Stratus Clean PNW is the most visible and best‑reviewed commercial cleaner in our core metros.
• Our lead flow is measurably stronger and more predictable, and the marketing machine runs off checklists you built.

Compensation & process

• Competitive base salary in line with experienced marketing managers in Portland/Seattle, plus performance‑based bonus tied to your scorecard.
• Health benefits (medical, dental, vision)
• 401 (k) and company's matching
• Paid sick day, vacation, and holiday
• Hiring process: short application → 20‑minute intro call → paid test project (audit + 90‑day plan for 2 cities) → panel interview.

If you want to own the marketing machine for a growing regional brand and have your scorecard tied directly to visible market dominance, we’d like to talk.