Regional Marketing Leader

Limbach Facility Services LLC; Pontiac (MI); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401K plan with company match

HSA, FSA, and life insurance offerings

Learning & Engagement programs

We Care culture and career growth

Job summary

Limbach Facility Services LLC is seeking a Regional Marketing Leader to drive approved marketing priorities across the company's union branch locations. Reporting to the Branch Strategic Marketing Leader, you will work as the primary marketing partner for regional branch and Sales teams, developing proposals, local campaigns, events, case studies, and sales enablement materials to support growth.

This role requires a Bachelor's degree in Marketing/PR/Communications, 5+ years of experience, and

Qualifications

• Bachelor's degree in Marketing, Public Relations or Communications.
• 5+ years of relevant experience.
• Proficiency in MS Office, Google Suite, Adobe Creative Suite and Canva.
• Excellent written and verbal communication skills.
• Ability to motivate, influence and collaborate with diverse audiences.
• Strong prioritization and deadline management in a dynamic environment.
• Valid driver's license and willingness to travel up to 20%.

Responsibilities

• Executes branch marketing and go‑to‑market plans under the Branch Strategic Marketing Leader.
• Develops proposals, presentations and sales‑enablement materials with local and national teams.
• Supports local campaigns and activation plans across Marketing & Communications.
• Provides quarterly regional marketing updates during Leadership L10 check‑ins.
• Leads local events, coordinates the branch team, schedule, and promotions.
• Identifies case studies and customer stories and gathers content.
• Supports customer presentations by refining value propositions.
• Coordinates approved customer interviews, surveys and award submissions.
• Conducts local market research and prepares summaries for branch priorities.
• Maintains project plans, deadlines and status reporting.
• Identifies local content opportunities and coordinates with Communications, Creative or Digital partners.
• Applies approved messaging and brand standards across deliverables.
• Plans customer outings and events as needed.
• Tracks results and lessons learned to improve execution.
• Collaborates with External Communications and PR for local award submissions.

Skills

Written and verbal communication

Influence and motivation

Collaboration across diverse audiences

Project prioritization

Strategic thinking

Travel readiness

Education

Bachelor's degree in Marketing/PR/Communications

Tools

Microsoft Office

Google Suite

Adobe Creative Suite

Canva

Job description

Who We Are...

Since our founding in 1901, Limbach's primary core value has always been simple: We Care. That commitment extends to our people, our customers, and the communities we serve-driving a culture of belonging across our industry.

Limbach Facility Services LLC, a subsidiary of Limbach Holdings, Inc., (NASDAQ: LMB), is a leading building systems solutions firm delivering mission-critical systems that support life's most important moments. We specialize in revitalizing and maintaining HVAC, mechanical, electrical, plumbing, and control systems within existing facilities-ensuring buildings are always ready to perform when it matters most.

Learn more about Limbach by checking out our YouTube channel: We Are Limbach - YouTube

From healthcare and education to government and commercial facilities, we partner with building owners and operators to safeguard reliability, efficiency, and comfort where it's needed most.

Our vision is to create value for building owners targeting opportunities for long term relationships.

Our purpose is to create great opportunities for people.

Learn more about Limbach's commitment to our people and career opportunities, straight from our employees via the Limbach Unlocked podcast: Limbach Unlocked - Why We Chose Limbach

We carry out our vision and purpose through a commitment to our four core values...

• We Care
• We Act with Integrity
• We Are Innovative
• We Are Accountable

The Benefits & Perks...

• Base salary range of $100K - $120K
• Full portfolio of medical, dental, and vision benefits, along with 401K plan and company match.
• HSA, FSA, and life insurance offerings.
• Maximize your professional development with our award-winning Learning & Engagement team.
• Engage in our "We Care" culture through our ERGs, brought to you by EMBRACE.
• Career pathing flexibility and mobility.

Who You Are...

As Regional Marketing Leader, you are responsible for executing approved marketing priorities across an assigned region of the Company's union branch locations. Reporting to the Branch Strategic Marketing Leader, this role serves as the primary marketing partner for regional branch and Sales teams, developing proposals, presentations, local campaigns, events, case studies, and other sales‑enablement materials that support branch growth and business development objectives. Working within established priorities and project scopes, the Regional Marketing Leader collaborates with Marketing & Communication team members to coordinate the timely delivery of high‑quality, consistent marketing initiatives and materials aligned with the Company's national brand standards.

This Position...

Some examples of the work you might do includes:

• Executes approved branch marketing and go-to-market plans under the direction of the Branch Strategic Marketing Leader.
• Develops proposals, presentations, tailored collateral and sales‑enablement materials in partnership with our local and national Vertical Market‑led pursuits.
• Supports local campaigns and activation plans, coordinating deliverables across Marketing & Communications.
• Provides quarterly marketing updates for each region during the monthly Leadership L10 check‑in, based on previous quarter's wins, successes, lessons learned, and opportunities.
• Leads the development of local events by coordinating the branch team, schedule, promotional plan and follow‑up. Partners with the Marketing & Communications Coordinator on materials, vendors, shipping and other logistics.
• Identifies case‑study and customer‑story opportunities and gathers the information needed to develop the content.
• Supports customer presentations by organizing content, refining value propositions and preparing materials.
• Coordinates approved customer interviews, feedback surveys, award submissions and community‑engagement initiatives.
• Conducts local market research and prepares summaries to support established branch priorities.
• Maintains project plans, deadlines and status reporting for assigned branch marketing work.
• Identifies local content opportunities and connects the appropriate Communications, Creative or Digital partner.
• Applies approved messaging, templates and brand standards across all deliverables.
• Identifies and plans customer outings and customer‑facing events. (as necessary or outlined in the marketing plan).
• Tracks results and lessons learned to improve future branch marketing execution.
• Partners with Limbach's External Communications and Public Relations partner to identify local award submission opportunities and submit entries on behalf of the branch region.

What You Need...

• Bachelor's Degree, preferably in Marketing, Public Relations or Communications.
• 5+ years of relevant experience.
• High level of proficiency in Microsoft Office, Google Suite, Adobe Creative Suite, and Canva
• Advanced written (spelling, editing, proofing) and verbal communication skills.
• Ability to motivate, influence, and collaboratively interact with diverse audiences.
• Capacity to successfully prioritize work and manage deadlines in a dynamic environment.
• Propensity for approaching work‑related challenges with creative and strategic thinking.
• Must have a valid driver's license.
• Must have a driving record compliant with the Company's policies and MVR requirements, and consent to ongoing driving record monitoring by the Company.
• Ability to travel up to 20% of the time.

Preferred Qualifications:

• Experience in the AEC industry is preferred.
• Advanced education/degree in a relevant field.
• Previous experience in sales enablement (i.e., supporting a sales team's efforts to communicate complex messages more effectively).

Conduct Standards:

• Maintains appropriate Company confidentiality at all times.
• Protects the assets of the Company and ethically upholds the Code of Conduct & Ethics in all situations.
• Cultivates and promotes the "Hearts & Minds" safety culture.
• Consistently exemplifies the Core Values of the Company (we CARE, we act with INTEGRITY, we are INNOVATIVE, and we are ACCOUNTABLE).

Work Environment:

• This position operates [primarily] in a professional office environment, and routinely utilizes standard office equipment such as computers, phones, copiers, filing cabinets, and printers.

Physical Demands:

• In performing the duties of this job, the incumbent is frequently required to sit, stand, talk, hear and perform repetitive motion, and process an appropriate degree of both visual acuity and manual dexterity.
• This is considered a sedentary work position, which means possible exertion of up to 10 pounds of force occasionally, and/or negligible amounts of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

This job description is intended to describe the general nature of work being performed by the individual who assumes this role, not an exhaustive list of responsibilities. Duties, responsibilities, and activities may change at any time, with or without notice, as business needs dictate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Limbach Facility Services LLC is an Equal Opportunity Employer.

#LFS

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.