Regional Marketing Lead, Canada

Wise; Austin (TX); Hybrid; USD 139,000 - 191,000; Full time

Job summary

Wise in Austin, TX is seeking a senior Growth Marketing Lead to drive the Canadian expansion, owning new customer acquisition and contribution margin.

You will define the Canadian GTM—messaging, positioning, channel mix, and budget—and partner with London-based channel leads and regional teams to optimize campaigns and features.

Be data-driven, capable of testing, sizing opportunities, and influencing cross-functional partners without direct authority, while representing Canadian customers.

Qualifications

• You are data-driven and use unit economics and payback to guide budget decisions.
• Experience running geo tests and A/B experiments with analytics teams.
• Experience owning a marketing budget and delivering ROI.
• Influential leader who can work across regional and global teams.
• Strong communication with stakeholders.
• Entrepreneurial and self-directed in a matrix org.
• Experience working with Product teams.

Responsibilities

• Define the go-to-market strategy for Wise in Canada, including messaging and budget.
• Own new customer acquisition and contribution margin growth in Canada.
• Build deep understanding of Canadian customers and competitive landscape.
• Collaborate with London-based channel leads on campaign execution.
• Partner with Regional Growth and Product teams on features and promotions.
• Represent Canadian customers and feed insights to product roadmap.
• Review plans and bring depth in acquisition channels.
• Drive credible second opinions for channel performance.

Skills

Data-driven

Budget ownership

Cross-functional leadership

Communication

Growth marketing

Opportunity sizing

Job description

• Compensation: USD 139000 - USD 191000 - yearly

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

Canada is one of Wise's fastest-growing markets and a key strategic priority in North America. Canadians increasingly use Wise as a day-to-day account – moving money internationally, spending abroad, and paying for groceries and subscriptions – and we're looking for someone to lead the next phase of that growth.

You’ll own the growth of Wise in Canada, accountable for new customer acquisition and contribution margin. You’ll define the Canadian GTM – messaging, positioning, channel mix, and budget allocation – and work in close collaboration with channel leads based in London on campaign execution and optimization, and with the Regional Growth and Product teams on new features and promotions. You’ll also be the voice of the Canadian customer, feeding insights back to the Regional Product team to shape the roadmap.

Responsibilities

• Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation.
• Own new customer acquisition and contribution margin growth for the Canadian market.
• Build and maintain a deep understanding of the Canadian customer and competitive landscape.

Cross-Functional Execution

• Work closely with channel leads based in London on campaign execution and optimization across the funnel.
• Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
• Represent the interests of Canadian customers, capturing and feeding insights back to the Regional Product team for product improvements.

Review, challenge, and add value to channel leads' plans and performance, bringing enough depth in acquisition channels to be a credible second opinion, not just a stakeholder.

Product & Customer Expertise

• Become an expert in selling the product – understand the customer, their objections, and what actually converts.
• Bring that expertise back into planning, positioning, and channel strategy.

Qualifications

• You’re data-driven. You understand unit economics, payback period, and opportunity sizing, and you use them to make budget and channel decisions.
• You have experience running geo tests, A/B tests, and other incrementality experiments, partnering with Marketing Analytics and Marketing Science teams on test design, and using opportunity sizing to prioritize where to invest.
• You have experience owning a marketing budget and being accountable for its return.
• You’re an influential leader who can work cross-functionally across regional and global teams, without direct authority over every lever.
• You communicate clearly and persuasively, with both regional and global stakeholders.
• You’re entrepreneurial and self-directed, comfortable operating in a matrix organization with ambiguity and competing priorities.
• You have previous experience working alongside Product.
• You have deep enough experience across acquisition channels to review, challenge, and improve the work of channel specialists, even without owning execution yourself.

Nice to have

• Experience marketing in Canada or another market with strong newcomer/immigrant customer segments.
• Experience in FinTech or another regulated industry.
• French-language business proficiency.

Additional Information

• Workplace Model: This is a hybrid role requiring office presence (at least 3 days); it is not a fully remote position. During your first 3 months in the role, you will be expected to be 100% in the office.
• Find out more about our benefits in ourAustin location.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.