Regional Marketing Director - Hybrid & Data-Driven

Playbill, Inc.; Salt Lake City (UT); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Vacation and holiday pay

Health & welfare benefits

401(k) retirement plan

Job summary

Broadway Across America in Salt Lake City seeks a Regional Director of Marketing to lead integrated campaigns for Salt Lake City, Boise and Albuquerque. This data-driven role demands tech-savvy leadership and strong collaboration with ticketing and local partners.

The position offers a hybrid work schedule, competitive compensation, and opportunities to shape regional marketing strategy, branding, and audience growth across multiple markets.

Qualifications

• Bachelor’s degree in marketing, communications, and advertising preferred.
• 3–5 years of live event sales experience preferred.
• Google Ads certification is a plus.

Responsibilities

• Oversee marketing efforts for Salt Lake City, Boise and Albuquerque with ROAS tracking.
• Lead integrated campaigns, budgets, and scheduling across markets.
• Strategize with digital marketing, ticketing, and local partners.
• Develop targeted email and social campaigns and manage media buys.

Skills

Google Ads certification

Education

Bachelor’s degree in marketing, communications, and advertising

Job description

Broadway Across America in Salt Lake City seeks a Regional Director of Marketing to lead integrated campaigns for Salt Lake City, Boise and Albuquerque. This data-driven role demands tech-savvy leadership and strong collaboration with ticketing and local partners.

The position offers a hybrid work schedule, competitive compensation, and opportunities to shape regional marketing strategy, branding, and audience growth across multiple markets.