Regional Marketing Communications Manager- Infiniti

alliance; Irvine (CA); Hybrid; USD 98,000 - 173,000; Full time

Benefits offered by this job

Medical benefits

Mental health support

Parental leave

Retirement savings

Employee lease discounts

Vehicle Purchase Program (VPP)

Job summary

Nissan is seeking a Regional Marketing Communications Manager in Irvine, CA to lead regional marketing strategies and execution. You’ll partner with national teams, retailers, and agencies to implement co-marketing programs and drive sales, brand value, and retailer performance.

The role requires 6+ years in marketing, strong media and analytics knowledge, and the ability to manage multiple projects and travel up to 50%.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 6+ years of progressive marketing, advertising, or sales experience.
• Marketing experience including development and execution of marketing plans.
• Strong understanding of media strategy, marketing analytics, and retailer marketing.
• Proven ability to manage multiple projects, agency relationships, and cross-functional partnerships.
• Ability to travel up to 25%-50%, including overnight travel.

Responsibilities

• Develop and execute regional marketing communication plans aligned with sales and brand objectives.
• Manage advertising, media, and promotional campaigns across traditional, digital, and experiential channels.
• Partner with agency teams to optimize media plans and campaign performance.
• Ensure regional marketing efforts align with national brand standards and strategies.
• Serve as the primary liaison between Regional Operations and National Headquarters.
• Provide marketing guidance and best practices to retailers and field teams.
• Monitor competitive activity, market trends, and customer insights to inform marketing strategies.
• Manage regional auto shows, events, and experiential activations, including budget oversight and ROI analysis.
• Lead INFINITI Marketing Group (IMG) meetings and retailer engagement initiatives.
• Manage regional marketing budgets and vendor relationships.

Skills

Regional marketing

Media planning

Campaign management

Agency management

Cross-functional teamwork

Travel ready

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Location: Irvine, CA

Job Schedule: Full-time hybrid (Friday remote)

Education Requirement: Bachelor's degree

Sponsorship: No

Come Drive Innovation with Us.We are currently looking for a Regional Marketing Communications Manager to join our team in Infiniti's West Region.

A Day in the Life:

The Regional Marketing Communications Manager leads the development and execution of regional marketing and advertising strategies that drive vehicle sales, strengthen brand value, and support retailer performance. This role partners with regional leadership, national marketing teams, retailers, and agency partners to ensure effective implementation of the INFINITI Marketing Group (IMG) co-marketing program and regional marketing initiatives.

• Develop and execute regional marketing communication plans aligned with sales and brand objectives.
• Manage advertising, media, and promotional campaigns across traditional, digital, and experiential channels.
• Partner with agency teams to optimize media plans and campaign performance.
• Ensure regional marketing efforts align with national brand standards and strategies.
• Serve as the primary liaison between Regional Operations and National Headquarters.
• Provide marketing guidance and best practices to retailers and field teams.
• Monitor competitive activity, market trends, and customer insights to inform marketing strategies.
• Manage regional auto shows, events, and experiential activations, including budget oversight and ROI analysis.
• Lead INFINITI Marketing Group (IMG) meetings and retailer engagement initiatives.
• Manage regional marketing budgets and vendor relationships.

Required:

• Bachelor's degree in marketing, Communications, Business, or a related field.
• 6+ years of progressive marketing, advertising, or sales experience.
• Marketing experience required, including development and execution of marketing plans.
• Strong understanding of media strategy, marketing analytics, and retailer marketing.
• Proven ability to manage multiple projects, agency relationships, and cross-functional partnerships.
• Ability to travel up to 25%-50%, including overnight travel.

Desired:

• Strong communication, presentation, and analytical skills.
• Proficiency with Microsoft Office and related business applications.
• Experience with an automotive manufacturer, regional operations, dealership network, or advertising agency supporting automotive brands.

What You’ll Look Forward to at Nissan:

Career Growth and Continuous Learning Opportunities:

Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation. From day one, you'll have the support to tackle challenges and contribute to impactful solutions across our organization.

Rewards:

Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissan perks, including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP). For more information, access our Nissan Benefits Overview Guide.

Built for Your Best:

https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa

Nissan is committed to a drug-free workplace. All employment is contingent upon the successful completion of drug and background screenings in accordance with Nissan policies and in compliance with federal, state, and local laws, including the California Fair Chance Act and the Los Angeles County Fair Chance Ordinance. Nissan will consider qualified candidates with arrest or conviction records for employment in a manner consistent with these laws.

It is Nissan's policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility.

NISSAN FOR EVERYONE

People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base.

Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees - with shared characteristics or interests - build allies, and foster a company culture where all employees feel supported and included.

Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products.

Join us as we carry our commitment to diversity and inclusion into the future.

Irvine California United States of America

Salary Range:

$97,745.00 - $172,830.00

Salary Range Estimate: Annual Salary: (Minimum to Maximum ofSalary Range noted here). This compensation range represents the minimum and maximum base salary rates at Nissan for jobs assigned to this particular grade level. Please note that it is uncommon for an employee to be placed at either end of the range.Rather, an employee’s actual base salary generally may fall somewhere in between and reflect the employee’s unique skills, work experience, education, work location, and market norms.Additionally, pay may be based on comparisons to the base salary rates of other employees with similar backgrounds working in comparable roles.