Regional Marketing Communications Lead

Nissan; New Jersey; On-site; USD 90,000 - 120,000; Full time

Job summary

Nissan in Somerset, NJ seeks a Regional Marketing Communications Manager to lead analysis, development and execution of INFINITI Marketing Group programs to maximize vehicle sales, brand value and profitability within the region.

You will oversee media plans with outside agencies, ensure campaigns are aligned with National standards, manage regional budgets and collaborate across departments to optimize local messaging and promotional activities.

Qualifications

• Bachelor's degree required.
• Experience in regional marketing communications.
• Strong collaboration across functions and agencies.

Responsibilities

• Oversee regional media plans with external agencies to drive funnel actions and sales.
• Ensure regional campaigns align with National brand standards and strategies.
• Lead development of regional marketing communications plans with cross-functional inputs.
• Provide regional insights to adapt national programs to local conditions.
• Manage regional budgets and monitor program effectiveness and ROI.

Skills

Marketing communications

Media planning

Agency coordination

Cross-functional collaboration

Education

Bachelor's degree

Job description

Nissan in Somerset, NJ seeks a Regional Marketing Communications Manager to lead analysis, development and execution of INFINITI Marketing Group programs to maximize vehicle sales, brand value and profitability within the region.

You will oversee media plans with outside agencies, ensure campaigns are aligned with National standards, manage regional budgets and collaborate across departments to optimize local messaging and promotional activities.