Regional Leasing & Marketing Specialist

Thompson Thrift; Panama City (FL); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Competitive benefits

Flexibility

Wellness programs

Career growth opportunities

Job summary

Thompson Thrift is seeking a Regional Leasing & Marketing Specialist to drive leasing performance and marketing initiatives across stabilized and lease-up multifamily communities. You’ll collaborate with regional and community teams to execute strategies that grow occupancy, generate qualified leads, and enhance brand visibility.

This role blends multifamily marketing, digital advertising, social media management, SEO, lease-up support, and performance reporting, working with leaders to ensure

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 2+ years of experience in marketing, leasing, multifamily housing, property management, or related field.
• Experience with social media marketing, digital advertising, and online lead generation preferred.
• Knowledge of SEO best practices and website content management is a plus.

Responsibilities

• Support marketing initiatives that drive leasing activity across stabilized and new lease-up communities.
• Partner with leadership to execute property marketing strategies and promotional campaigns.
• Maintain accuracy across digital advertising platforms, websites, ILS, concessions, and online content.
• Coordinate marketing collateral and support materials for communities and leasing teams.
• Assist with setup and launch of new lease-up communities, including digital marketing readiness and brand implementation.
• Drive pre-leasing efforts and support lead generation before openings.
• Manage community social media platforms from construction through on-site team transition.
• Conduct digital marketing audits to ensure consistency and performance.
• Update pricing, specials, and marketing content across sites and platforms.
• Support SEO initiatives, including Google Business Profile creation and verification.
• Prepare and analyze marketing reports using CRM, website, social media, and leasing data.
• Provide recommendations to improve marketing effectiveness and resident engagement.
• Assist with training and support of marketing programs across communities.
• Serve as a brand ambassador promoting Thompson Thrift’s mission and values.

Skills

Organizational skills

Communication skills

Creativity

Team collaboration

Analytical skills

Social media marketing

SEO knowledge

Yardi software

Adobe Creative Suite

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Equivalent combinations of education and experience

Tools

Microsoft Office

Yardi Property Management Software

Adobe Creative Suite

Job description

Help drive leasing performance, digital marketing success, and brand visibility across Thompson Thrift’s multifamily communities.

Why Thompson Thrift?

Thompson Thrift is an integrated, full-service real estate company engaged in the development, construction, leasing, and management of high-quality multifamily communities nationwide. We’re committed to building exceptional places — and developing the people who make them possible.

At Thompson Thrift, You’ll Find

• Values-Driven Culture — Excellence, Service, and Leadership guide everything we do
• Career Growth — Training, mentorship, and long-term development opportunities
• Work-Life Support — Competitive benefits, flexibility, and wellness programs
• Real Impact — Hands-on involvement in industry-leading multifamily projects

Your Role as a Regional Leasing & Marketing Specialist

As a Regional Leasing & Marketing Specialist, you will play a critical role in supporting leasing performance and marketing initiatives across both stabilized and lease-up multifamily communities. Working closely with regional and community teams, you'll help execute marketing strategies that drive occupancy, generate qualified leads, strengthen brand awareness, and enhance the customer experience.

This role combines multifamily marketing, digital advertising, social media management, SEO, lease-up support, and performance reporting. You'll collaborate with operational leaders to ensure marketing campaigns, online listings, websites, and community branding efforts remain accurate, effective, and aligned with Thompson Thrift’s standards of excellence.

Key Responsibilities

• Support marketing initiatives that drive leasing activity across stabilized and new lease-up multifamily communities
• Partner with leadership to execute property marketing strategies and promotional campaigns
• Maintain accuracy across digital advertising platforms, websites, Internet Listing Services (ILS), concessions, and online content
• Coordinate marketing collateral and support materials for communities and leasing teams
• Assist with the setup and launch of new lease-up communities, including digital marketing readiness and brand implementation
• Drive pre-leasing efforts and support lead generation strategies before community openings
• Manage and maintain community social media platforms from construction through on-site team transition
• Conduct and oversee digital marketing audits to ensure consistency and performance
• Update pricing, specials, and marketing content across community websites and online platforms
• Support search engine optimization (SEO) initiatives, including Google Business Profile creation and verification
• Prepare and analyze marketing reports using CRM, website, social media, and leasing performance data
• Provide recommendations to improve marketing effectiveness, lead generation, and resident engagement
• Assist with training and ongoing support of marketing programs and best practices across communities
• Serve as a brand ambassador, promoting Thompson Thrift’s mission, values, and commitment to exceptional customer experiences

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
• Equivalent combinations of education and experience will be considered

Experience

• Minimum of 2 years of experience in marketing, leasing, multifamily housing, property management, or a related field
• Experience supporting lease-up communities and multifamily marketing initiatives preferred
• Experience with social media marketing, digital advertising, and online lead generation preferred

Skills & Attributes

• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously
• Excellent written and verbal communication skills
• Creative thinker with strong attention to detail and execution
• Highly motivated, collaborative team player who thrives in a fast-paced environment
• Strong analytical and problem-solving abilities
• Proficiency with Microsoft Office Suite
• Experience with social media platforms, digital marketing tools, and website content management
• Knowledge of SEO best practices and online reputation management preferred
• Experience with Yardi Property Management Software and Adobe Creative Suite is a plus
• Intellectual curiosity and a continuous improvement mindset

Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. * The hourly or salary range is the range Thompson Thrift in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law

Remote Pay Range: $65,000 USD - $75,000 USD

Use of AI in Hiring

Thompson Thrift uses AI-assisted tools within our applicant tracking system to support parts of the recruiting process. These tools assist recruiters but do not make hiring decisions or independently determine candidate outcomes. All hiring decisions are made by human reviewers. If you have questions about our hiring process, please contact us at [e-mail].

By submitting your application, you acknowledge this information and confirm that the information you have provided is accurate and complete to the best of your knowledge.