Regional Field Marketing Lead (Cannabis)

Embarc, LLC.; California; On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Mileage reimbursement

Job summary

embarc, Inland Empire field-based Regional Field Marketing Lead, drives store traffic, new customer growth, and community engagement across four Inland Empire locations.

This hands-on role owns local events, partnerships, and regional activations while serving as embarc's ambassador in Riverside and Fontana. The 90-day contract concentrates on executing initiatives and delivering measurable impact.

Qualifications

• 3+ years in field/event/experiential marketing or similar role.
• Experience planning and executing events from concept to completion.
• Strong relationship-building and partnership development skills.
• Ability to manage budgets, vendors, and multiple projects simultaneously.

Responsibilities

• Drive store traffic and new customer growth across the Inland Empire market.
• Plan and execute local events, grassroots activations, and community initiatives.
• Build, negotiate, and maintain relationships with local businesses, nonprofits and community orgs.
• Develop partnerships with local creators and influencers to generate authentic content.
• Manage regional event budgets, vendors, logistics, and field operations.

Skills

Field marketing

Event marketing

Community engagement

Experiential marketing

Partnerships

Project management

Budget management

Vendor management

Independence

Cannabis industry experience

Job description

Location: Inland Empire, CA (Field-Based)

Compensation: $70,304 annualized salary (90-day contract)

Employment Type: Full-Time, Temporary (90 Days)

Reports To: Community Marketing Manager

About embarc

embarc is where community, craft, and culture come together. We take pride in the diversity of California cannabis and the communities we serve. We never compromise on quality and always provide products at the fairest prices possible. embarc cannabis dispensary is a go-to source for curated products from premium cultivators throughout California.

The Opportunity

Our Regional Field Marketing Lead - Inland Empire is responsible for driving store traffic, new customer acquisition, and community engagement across four embarc locations in the Inland Empire: Riverside Magnolia, Riverside University, Riverside Arlington, and Fontana.

This is a hands-on, field-based marketing role for someone who loves building relationships, creating memorable experiences, and bringing ideas to life. You'll own local events, community partnerships, grassroots marketing initiatives, and regional activations while serving as embarc's ambassador throughout the Inland Empire.

This is a 90-day contract position focused on executing key regional initiatives and delivering measurable business impact.

Role Responsibilities

• Drive store traffic and new customer growth across the Inland Empire market.
• Plan and execute local events, grassroots activations, and community marketing initiatives.
• Build, negotiate, and maintain relationships with local businesses, nonprofits, and community organizations.
• Develop partnerships with local creators and influencers to generate authentic content and increase brand awareness.
• Manage regional event budgets, vendors, logistics, and field marketing operations from planning through execution.
• Support localized marketing campaigns while maintaining embarc's brand standards.
• Gather customer and community insights to help improve future marketing strategies and campaigns.
• Ensure all marketing activities comply with DCC regulations and local requirements.
• Track and report weekly performance metrics, partnership activity, and event results.
• Success Metrics: Growth in store traffic and new customers, successful execution of regional events, partnership development, PPC signups, social reach through community collaborations, and overall marketing ROI.

What Success Looks Like During the First 90 Days

• Successfully plan and execute Día de los Muertos, the flagship Inland Empire event.
• Assume day-to-day leadership of the Riverside field marketing team.
• Establish the Stage Red partnership for the Fontana market.
• Evaluate existing community partnerships and strengthen or replace relationships based on performance.
• Build relationships with key Inland Empire organizations, including local arts, business, and community groups.
• Launch the Embassador Program in partnership with the Community Marketing Manager.
• Develop a field marketing strategy supporting the Arlington store opening.
• Build a sustainable pipeline of local creators and content partnerships across the region.

Experience & Skills

• 3+ years of experience in field marketing, event marketing, community engagement, experiential marketing, or a related role.
• Experience planning and executing events from concept through completion.
• Strong relationship-building and partnership development skills.
• Excellent project management and organizational abilities.
• Experience managing budgets, vendors, and multiple projects simultaneously.
• Comfortable working independently while representing a growing consumer brand.
• Experience in retail, hospitality, consumer products, cannabis, or another customer-facing industry preferred.

Additional Requirements

• Must be 21 years of age or older.
• Must be available to travel throughout the Inland Empire region regularly.
• Ability to work evenings and weekends as events require.
• Ability to lift, transport, and set up event materials and equipment.
• Mileage reimbursement is provided for approved business travel.

This position is a 90-day, full-time contract role with an annualized salary of $70,304. It offers the opportunity to make an immediate impact by growing embarc's presence and customer base throughout the Inland Empire while working alongside a passionate, community-focused team.