Regional Director of Sales
The Springs Living, LLC
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Benefits offered by this job
Job summary
The Springs Living, LLC in Beaverton, OR seeks a Regional Director of Sales to lead and support sales across a portfolio of senior living communities. You will develop market-specific strategies to strengthen lead generation, improve conversion, and achieve occupancy and revenue goals.
As coach and strategist, you will use data to identify opportunities, train teams, and guide community sales leaders; travel ~50% to assigned communities, with the Home Office in Beaverton as your base.
Qualifications
- Five or more years of progressive senior living sales experience including multi-site or regional leadership.
- Bachelor’s degree preferred; equivalent education/experience considered.
- Proven success in driving occupancy, improving conversion, coaching teams, and executing sales strategies.
- Familiarity with IL/AL/Memory Care sales cycles and operating considerations.
Responsibilities
- Develop regional and community sales plans aligned with budgets and occupancy targets.
- Partner with executives to establish priorities, accountability, and remove barriers to performance.
- Coach and develop community sales professionals through visits, coaching, and training.
- Monitor the sales funnel from inquiry to move-in and take timely action to optimize results.
- Provide accurate forecasts and communicate risks and opportunities to leadership.
- Ensure effective CRM use, data integrity, and pipeline management.
- Lead occupancy improvement and stabilization plans as needed.
- Support pre-opening, pre-leasing, acquisition, and lease-up efforts.
- Analyze market conditions and translate findings into actionable strategies.
- Collaborate with Marketing to align campaigns and messaging with sales objectives.
- Promote a collaborative sales culture and superior resident experience.
Skills
Education
Tools
Job description
Welcome to the next generation in senior living, The Springs Living!
The Springs Living is a purpose-driven senior living organization with communities throughout Oregon, Washington & Montana. For nearly 30 years, The Springs Living has been committed to transforming housing for older adults by delivering quality service and fostering an enrichment culture to help residents, their families and each other live life to its fullest. To do this, we demonstrate our core values of kindness, quality, innovation, trust, and pride, and empower every team member to do the right thing!
Welcome to the next generation in senior living, The Springs Living!
The Springs Living is a purpose-driven senior living organization with communities throughout Oregon, Washington & Montana. For nearly 30 years, The Springs Living has been committed to transforming housing for older adults by delivering quality service and fostering an enrichment culture to help residents, their families and each other live life to its fullest. To do this, we demonstrate our core values of kindness, quality, innovation, trust, and pride, and empower every team member to do the right thing!
The Springs Living is seeking a Regional Director of Sales to provide hands-on leadership and strategic sales support to an assigned portfolio of senior living communities. In partnership with the Vice President of Sales, Regional Directors of Operations, Executive Directors, and community sales teams this role develops and executes market-specific strategies that strengthen lead generation, improve conversion, accelerate move-ins, and achieve budgeted occupancy and revenue goals.
This leader serves as a coach, strategist, and performance partner, using data to identify opportunities while staying closely connected to the resident and family experience. The Regional Director of Sales partners with community teams to strengthen sales leadership through training, onboarding, and hands-on support, while providing guidance to drive occupancy growth and community stabilization as needed.
This regional leadership role reports the Vice President of Sales and requires approximately 50% travel, primarily to assigned communities, with periodic travel for organizational meetings and other business needs. The position is based at the Home Office in Beaverton, Oregon, when not traveling or working onsite in a community.
- Develop and execute regional and community-specific sales plans aligned with organizational goals, annual budgets, occupancy targets, and local market conditions.
- Partner with Executive Directors and community sales leaders to establish clear priorities, strengthen accountability, and remove barriers to sales performance.
- Coach, mentor, and develop community sales professionals through community visits, one-on-one coaching, sales calls, skill-building, and ongoing performance feedback.
- Monitor the sales funnel including inquiries, tours, deposits, move-ins, closing ratios, outreach activity, apartment vacancy time, initiating timely action as needed.
- Create accurate sales forecasts and communicate risks, trends, opportunities, and recommended actions to regional and executive leadership.
- Ensure consistent and effective use of the customer relationship management system, including timely documentation, lead follow-up, pipeline management, reporting, and data integrity.
- Lead focused occupancy improvement and stabilization plans for communities requiring additional sales support.
- Support pre-opening, pre-leasing, acquisition, and lease-up efforts as assigned, helping communities build strong pipelines and establish effective sales practices.
- Assess local market conditions, demographics, referral sources, competitor pricing, product offerings, and customer preferences; translate findings into actionable sales strategies.
- Partner with Marketing to align campaigns, events, digital efforts, outreach, and messaging with community needs and measurable sales objectives.
- Promote a sales culture centered on collaboration, genuine relationships, high performance, and an exceptional experience for prospective residents and families.
- Five or more years of progressive senior living sales experience, including multi-site, regional, or comparable sales leadership responsibility.
- Bachelor’s degree preferred; equivalent relevant education and experience will be considered.
- Demonstrated success driving occupancy growth, improving conversion, coaching sales teams, and executing community-level sales strategies.
- Working knowledge of Independent Living, Assisted Living, and Memory Care sales cycles, customer needs, and relevant operating considerations.
- Experience with CRM systems, sales analytics, forecasting, pipeline management, and performance reporting.
- Ability to analyze market and performance data, identify root causes, and translate insights into clear action plans.
- Exceptional relationship-building, coaching, presentation, and written and verbal communication skills.
- A collaborative leadership style with the confidence to establish accountability and navigate complex or changing circumstances.
- Strong business judgment, organization, follow-through, and the ability to manage multiple communities and priorities.
- Health insurance (includes zero co-pay for mental health counseling)
- Dental insurance
- Vision insurance
- 401(k) matching
- Short-term and Long-term disability
- Employee assistance program
- Flexible spending account
- Life insurance
- Paid time off/Sabbatical
- Professional development
- On-site chiropractic care
- Employee Wellness Platform
- On-site gym
- Discounted Gym Membership
- All your information will be kept confidential according to EEO guidelines
- This position is Fully On-site in Beaverton, OR, with frequent visits to communities
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