Regional Director of Sales

Discovery Senior Living; Baltimore (MD); Hybrid; USD 130,000 - 135,000; Full time

Benefits offered by this job

Competitive pay structure with bonus

Health, dental, vision insurance

401(k) with employer match

Paid time off and holidays

Meals and uniforms where applicable

Employee Assistance Program (EAP)

Job summary

Discovery Management Group seeks a Regional Director of Sales to lead multi-site teams across VA, MD and DC, with 50–80% travel in a hybrid environment. You’ll coach on-site Senior Lifestyle Counselors, drive move-ins, and partner with Executive Directors to improve census performance.

The ideal candidate has 5+ years in sales, 3+ years in regional leadership, a Bachelor’s degree, and experience with CRM systems and dashboards, plus strong communication and cross-functional influence in senior

Qualifications

• 5+ years in a dynamic sales environment with 3+ years in regional or multi-site leadership.
• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Demonstrated success coaching high-performing sales professionals.
• Experience with CRM systems and reporting dashboards.
• Ability to influence cross-functional leaders and build trusted relationships.
• Strong communication, problem-solving, and presentation skills.
• Passion for serving older adults and enhancing their journey into senior living.

Responsibilities

• Drive move-ins and help communities achieve census goals.
• Coach and support on-site Senior Lifestyle Counselors and Coordinators.
• Conduct site visits for coaching and audits.
• Analyze sales activity and provide actionable insights.
• Deliver onboarding and ongoing training for sales staff.
• Help recruit and onboard new SLC talent.
• Oversee CRM usage, lead tracking, and compliance with best practices.
• Manage sales tools and programs (mystery shopping, call reviews, compensation).

Skills

Leadership

Coaching

Cross-functional collaboration

Communication

Sales strategy

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

CRM systems

Reporting dashboards

Job description

Regional Director of Sales (Senior Living)

Discovery Management Group is looking for a Regional Director of Sales to join our team!

Are you a strategic sales leader who thrives on driving results, building strong teams, and helping seniors find the perfect place to call home? Discovery Management Group is seeking a Regional Director of Sales (RDS) to partner with our vibrant communities and lead high-performing sales teams across the Virginia, Maryland, and Washington D.C. region with 50-80% travel. This is a hybrid position.

We are targeting candidates in the following locations: Virginia, Maryland, and Washington D.C.

This position offers a base of $130k-$135k with an annual target bonus of 25%.

At Discovery Management Group, you’ll be empowered to make a real impact—not only in occupancy and census growth, but in the lives of the residents we serve and the professionals you coach and develop. As part of our team, you’ll find a purpose-driven environment where your influence fuels progress and your voice is valued.

What You’ll Do

• Champion sales performance by driving move-ins and helping communities achieve census goals
• Partner with Executive Directors and Regional Operations Leaders to coach and support on-site Senior Lifestyle Counselors (SLCs) and Coordinators
• Conduct site visits to assess sales operations and provide in-person coaching and audits
• Analyze sales activity and conversion data, providing actionable insights and consistent reporting
• Deliver onboarding and ongoing training for new and tenured sales associates
• Help recruit, screen, and onboard new SLC talent in partnership with leadership
• Oversee CRM utilization, lead tracking, and compliance with sales best practices
• Manage sales tools and programs such as mystery shopping, recorded call reviews, and compensation plan implementation
• Maintain a deep understanding of market conditions, competition, and pricing strategy
• Drive team motivation and performance through leadership, accountability, and culture-building

Required

What You Bring

• 5+ years of experience in a dynamic sales environment, with 3+ years in a regional or multi-site sales leadership role
• Bachelor’s degree in Business, Marketing, Communications, or a related field
• Demonstrated success coaching high-performing sales professionals
• Experience with CRM systems and reporting dashboards
• Ability to influence cross-functional leaders and build trusted relationships across teams
• Strong communication, problem-solving, and presentation skills
• Passion for serving older adults and enhancing their journey into senior living

Desired

• Senior living or healthcare sales experience
• Experience designing or implementing regional sales strategies across multiple locations
• Familiarity with value-based pricing models and local competitive landscapes

Work Environment & Travel

This role requires regular travel—approximately 50-80%—to communities across your assigned region. You’ll split your time between community visits, virtual coaching, and administrative work.

Benefits You’ll Enjoy

We offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, meals and uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

About Discovery Senior Living

Discovery Senior Living is one of the largest senior living operators in the U.S., with over 350 communities and 35,000 homes across nearly 40 states. Backed by three decades of award-winning experience, Discovery leads a family of companies—including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery at Home. With 19,000 dedicated employees and an innovative "Experiential Living" philosophy, Discovery is recognized for its leadership in performance, lifestyle customization, and senior living innovation.

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants: This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

JOB CODE: 1007111