Regional Business Development & Marketing Manager

Reed Smith LLP; Los Angeles (CA); On-site; USD 160,000 - 176,000; Full time

Benefits offered by this job

Medical Insurance

401(k) retirement plan

Health Savings Account (HSA)

Dental Insurance

Vision Insurance

Life Insurance

Paid Time Off

Job summary

Reed Smith LLP in Los Angeles is seeking a Regional Business Development & Marketing Manager to drive client growth and cross-regional collaboration across the Western U.S. You will collaborate with California Office Managing Partners to implement office plans and align local efforts with firmwide priorities.

The role emphasizes leveraging CRM, analytics, and digital campaigns to elevate visibility, coordinate regional events, and build relationships with key clients and industry groups, with

Qualifications

• Bachelor's degree in Marketing, Business or related field required.
• 7+ years of marketing and business development experience in the legal or professional services industry.
• Ability to develop and execute strategies that drive growth across practices, industries, and regions.

Responsibilities

• Partner with California Office Managing Partners to strengthen client relationships and implement office strategic plans.
• Evaluate and implement BD initiatives aligned with firm priorities with a strong regional focus.
• Monitor market trends and identify opportunities to strengthen the firm's position.
• Build relationships with business organizations and key leaders through networking and introductions.
• Identify sponsorships, partnerships, speaking engagements, and profile-raising opportunities in the region.
• Plan and execute regional events, client programs, webinars, and MCLE programs.
• Track leadership positions and support lateral onboarding with regional BD activities.
• Utilize CRM, analytics, and digital marketing tools to analyze pipelines and enhance client engagement.

Skills

Strategic planning

Business development

Marketing strategy

Stakeholder management

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing, Business or related field

Tools

CRM software

Analytics tools

Job description

Position Summary

Position summary This role assists with business development and marketing efforts across the Western U.S. region and supports the Director of Business of Development and Marketing - U.S. in working with the Office Managing Partners (OMPs) of our five California offices (San Franciso, Silicon Valley, Los Angeles, Century City and Orange County) with their growth plans. The position will help execute on delivering the firm's broader strategic goals, focusing on client growth, partner engagement, and cross-regional collaboration. The Regional Business Development & Marketing Manager will serve as a strategic connector, aligning local delivery in the Western Regions with global firmwide priorities. Collaboration between the U.S. offices is essential to drive impactful, client-focused initiatives.

The role also maintains close coordination with the Global Senior Director of Practice and Industry Groups, the Global Senior Director of Client Focus, and the Senior Global Director of Marketing & Communications to ensure consistency and connectivity in client engagement strategies.

Job Duties and Responsibilities

Client Development and Market Growth

Partner with and advise California Office Managing Partners (OMPs) in strengthening relationships with key clients, prospects, and stakeholders, and partner with OMPs and office administrative leadership to develop, prioritize, and implement office strategic plans and market-specific business development initiatives.

Evaluate, recommend, and implement business development initiatives aligned with firmwide, practice group, and industry priorities, with a strong regional focus-including identifying cross-selling opportunities in collaboration with Industry and Practice Group Business Development colleagues.

Monitor and analyze California business, legal, and competitive landscape trends and excersice independent judgement in developing recommendations for lawyers and Business Development colleagues to identify opportunities to strengthen the firm's market position.

Build and maintain relationships with California business organizations, chambers of commerce, economic development agencies, trade associations, and other influential regional networks; identify and facilitate connections between lawyers and local business leaders, referral sources, industry influencers, and community organizations through networking and strategic introductions.

Identify and coordinate sponsorships, partnerships, speaking engagements, and other profile-raising opportunities, and represent the Marketing & Business Development team at local business, industry, and community events to enhance the firm's visibility.

Plan and execute regional events-including client programs, sponsorship activations, community events, office milestone celebrations, webinars, internal meetings, and regional MCLE programs-determining appropriate approaches based on business objectives, target audiences, and firm priorities, in accordance with firm standards and best practices.

Track lawyer board memberships, leadership positions, and professional affiliations; organize local marketing and business development training; and support lateral lawyer onboarding by coordinating regional marketing and business development activities with the PR, Communications, and Business Development teams. Must be able to travel for meetings and trainings as required.

California Market Events and Profile Raising

Work with the events and sponsorship team to ensure the firm has visibility at priority industry events, conferences, and forums.

Advise the OMP in preparation for key meetings and engagements, developing strategic briefing materials, talking points, and recommended follow-up actions.

Collaborate with PR and communications colleagues to raise the profile of the California offices and leadership in local media and professional networks.

Champion thought-leadership initiatives and targeted campaigns that showcase the California office's strengths and successes across the firm's global platform.

Collaboration and Integration

Serve as a strategic advisor and connector between California partners, the events and sponsorships team, and the global business development network.

Ensure California activities are aligned with regional and global strategies, exercising independent judgment in balancing local market needs and opportunities with broader firm priorities to contribute to wider firm growth initiatives.

Share best practices and client intelligence across teams to strengthen the impact of California initiatives.

Lateral recruitment - assist with local elements of the onboarding plan with appropriate PR/Communications and BD team.

Innovation and Digital Enablement

Leverage CRM, analytics, and digital marketing tools to analyze business development pipelines and enhance client engagement.

Identify, evaluate and recommend innovative approaches to client development, including digital campaigns, webinars, and sector-focused insights.

Job duties and responsibilit i es included are not exhaustive and may be supplemented as necessary. Reed Smith reserves the right to revise or modify job duties and responsibilities at any time.

Requirements

Education: Bachelor's degree in Marketing, Business or related field.

Experience: 7+ years of marketing and business development experience, preferably in the legal or professional services industry. Experience working collaboratively and effectively as part of a global team. Experience navigating a complex, multi-authority, multi-cultural business environment.

Skills: Ability to develop and execute business development and marketing strategies that drive measurable growth across practices, industries, and regions. Ability to build trusted partnerships with senior stakeholders, including Office Managing Partners and Practice and Industry Group leaders. Deep understanding of the client lifecycle, with the ability to translate business priorities into actionable, client-centric initiatives that enhance visibility, strengthen relationships, and increase revenue. Ability to design scalable delivery models, optimizing processes, and driving efficiency while maintaining quality and consistency across markets. Strong presentation skills, with the ability to advise and engage senior partners and firm leaders confidently and diplomatically. Comfortable operating in a complex, multi-jurisdictional environment, balancing local responsiveness with alignment to global priorities. Strong organizational as well as proven oral and written communication skills with all levels of constituents to deal with complex subject matter. Excellent project management skills, problem-solving, organizational, decision making, and follow-up skills.

Additional Information

Supervisory responsibilities: None

Equipment used: Personal computer and other office equipment such as telephone, calculator, copier, scanner, etc.

Essential Job Functions

Ability to sit or stand for extended periods and perform tasks requiring prolonged and/or extensive computer use.

Ability to use computers, telecommunications, and digital collaboration tools to perform core job responsibilities.

Ability to communicate effectively.

Ability to maintain attention to detail while analyzing complex information, managing multiple priorities, and applying sound judgment to strategic decisions.

Travel for meetings and training as required.

Ability to work extended hours as required to meet project, client, or business needs.

Flexibility to adjust working hours, including early start times occasionally, to support collaboration with international stakeholders in EMEA.

Working Conditions

You will be required to work in the office at a minimum of 4 days per week. Occasionally called upon to work hours more than your normal daily schedule. The details of your weekly schedule will be discussed further with your direct supervisor.

Pay Ranges

• Los Angeles/Century City - $160,000 - $176,000
• San Francisco - $170,000 - $187,000

Employee Benefits Overview

• 401(k) Retirement Plan
• Medical Insurance
• Health Savings Account (HSA)
• Virtual Health Services
• Dental Insurance
• Vision Insurance
• Accident Insurance
• Hospital Indemnity Insurance
• Critical Illness Insurance
• Life Insurance
• Short-Term Disability Coverage
• Long-Term Disability Coverage
• Flexible Spending Accounts (FSA)
• Lyra Health Employee Assistance Program (EAP)
• Paid Family Leave (for eligible Exempt and Non-Exempt staff)
• Transportation Benefit
• Back-up Child Care Services
• College Coach Program
• Pet Insurance
• Paid Sick Time (for Exempt staff)
• Paid Time Off (available to all full-time, non-temporary employees)

Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401(k) plan.

Reed Smith is an Equal Opportunity Employer with Core Values of Integrity, Excellence, Teamwork & Respect, Innovation, and Impact.

Reed Smith also provides reasonable accommodations in accordance with law, including in the application and interview process.

Qualified candidates only. No search firms.