Regional Admissions Counselor

Wesleyan College; Macon (GA); Hybrid; USD 46,800 - 57,200; Full time

Benefits offered by this job

Relocation Assistance

Job summary

Wesleyan College is looking for a full-time Regional Admission Counselor based in Macon, Georgia. This role requires developing and implementing effective recruitment strategies to enhance student enrollment. Candidates should possess a Bachelor's degree and strong communication skills, with an ability to travel extensively within the territory.

The role blends in-person travel with virtual outreach, and requires building relationships with students and community partners. Compensation for this position starts at $52,000 annually.

Qualifications

• 1–2 years of experience in college enrolment/student recruitment, K‑12 counseling or community outreach.
• Familiarity with Georgia secondary schools and community organizations is preferred.
• Ability to lift and transport recruitment materials and displays (approx. 25–35 lbs).

Responsibilities

• Develop and implement a comprehensive recruitment plan for a large geographic region.
• Deliver engaging information sessions and presentations.
• Generate and nurture leads from inquiry through deposit.
• Advise students/families on admission and scholarships.
• Develop strong relationships with school counselors and community representatives.

Skills

Excellent written skills

Excellent verbal skills

Presentation skills

Proficiency with standard office tools

Education

Bachelor’s degree

Tools

Recruitment CRM

Job description

Job Description

Wesleyan College seeks a full‑time, mission‑driven Regional Admission Counselor to expand awareness and interest in Wesleyan and convert that interest into enrolled students. The counselor reports to the Manager of Undergraduate Recruitment and will develop and implement strategy to enhance recruitment efforts, coordinate the recruitment of a specific geographic territory using a data‑informed approach, and develop relationships with students, supporters, and influencers from initial inquiry through enrollment. This Georgia‑based role blends in‑person travel with virtual recruitment, relationship building, and application counseling. The counselor partners closely with campus admission operations and uses the College’s CRM to plan outreach and measure results.

What you’ll do

Develop a broad and deep understanding of Wesleyan College’s mission, key features and advantages to present information about Wesleyan in an accurate, effective, and compelling way. Build and manage an assigned recruitment territory to drive inquiries, applications, deposits, and enrollments. Cultivate relationships with students, families, counselors, and community partners through school visits, fairs, events, and virtual outreach. Guide students through the admission process—from inquiry to enrollment—including application reading and scholarship/aid next steps. Use CRM data to plan travel, track the funnel, and execute timely, personalized follow‑up. Represent Wesleyan professionally at on‑/off‑campus and virtual programs; evening/weekend work and travel are expected.

Key Responsibilities

• Territory management & travel – develop and implement a comprehensive recruitment plan to achieve assigned goals for a large geographic region, utilizing historical data, current market trends, and independent research. Travel will typically involve 12–16 weeks per year and include individual meetings with families, visits to high schools and attendance at college fairs.
• Outreach & events – deliver engaging information sessions and presentations (on campus, off campus, and virtual); support open houses, yield days, and counselor programs. Collaborate with Wesleyan faculty/staff and coordinate with the centrally managed Student Ambassador program to facilitate peer‑to‑peer interactions.
• Pipeline development – generate and nurture leads from inquiry through deposit using timely, personalized follow‑up via email, phone, text, and video; log all activity in the CRM. Maintain high‑touch service for counselors, students, and families in your region.
• Application counseling & reading – advise students/families on admission, scholarships, and next steps; evaluate applications in a holistic process and meet seasonal reading goals; confidently discuss affordability and return on investment.
• Partnerships – through frequent travel and continuous communication, develop and cultivate strong relationships with school counselors, community‑based organization representatives, independent educational consultants, and other influencers in assigned recruitment territory.
• Data & reporting – use CRM and historical data to set goals, target schools, and report on territory performance and event ROI; recommend adjustments throughout the enrolment cycle.
• Professional development – engage in workshops, webinars, retreats to strengthen recruitment skills and market knowledge.
• Equity & inclusion – advance Wesleyan’s commitment to access and belonging in all recruitment activities.

Required Qualifications

• Bachelor’s degree.
• Excellent written, verbal, and presentation skills; comfort addressing large and small audiences.
• Valid driver’s license and ability to travel extensively within the territory; ability to work evenings/weekends during peak seasons.
• Ability to maintain confidentiality and exercise sound judgment with sensitive information.
• Ability to lift and transport recruitment materials and displays (approx. 25–35 lbs).
• Proficiency with standard office tools and the ability to learn a recruitment CRM.
• Must reside in or be willing to relocate to Georgia; preferably in the Macon and/or Atlanta area.

Preferred Qualifications

• 1–2 years of experience in college enrolment/student recruitment, K‑12 counseling or community outreach.
• Familiarity with Georgia secondary schools and community organizations.
• Experience with admissions CRMs and basic data/reporting skills.

Work Mode, Travel & Physical Requirements

This is an outreach role with significant in‑state travel during peak seasons where overnight trips will be required. Regular lifting of recruitment materials/displays and standing for extended periods at events should be expected. Driving is an essential function. This may be considered a hybrid role for the right candidate.

Relocation Assistance may be available.

Equal Opportunity Employer

Equal Opportunity Employer, including disability/protected veterans.

Compensation

Compensation details: 52,000 Yearly Salary

Location

Regional Admissions Counselor – Macon, Georgia, United States, 31210